Shahid & Mira Kapoor Join MiniKlub's Campaign to Celebrate Modern Fatherhood

MiniKlub, the popular kidswear brand, has proudly introduced Shahid Kapoor and Mira Kapoor as its very first brand ambassadors. Known for their dynamic roles as parents, Shahid and Mira have joined MiniKlub’s new campaign titled “Dads Will Be Dudes.” This campaign sheds light on the modern role of fathers—engaged, intuitive, and ready to fulfill their child’s needs—signifying a shift from traditional perceptions of fatherhood.

With a growing emphasis on hands-on parenting, the “Dads Will Be Dudes” campaign recognizes fathers who play an active and involved role in their children’s lives. Through this campaign, MiniKlub aims to celebrate dads who are as devoted and invested in parenting as mothers, redefining traditional norms of fatherhood. The campaign tagline, “Dads Will Be Dudes,” embodies the playful spirit of these modern-day dads, acknowledging fathers who embrace parenting responsibilities while maintaining a sense of humor and adventure.

Shahid Kapoor, who is a father of two and deeply dedicated to his children, expressed his enthusiasm about representing the campaign. He shared, “Fatherhood has been one of the most fulfilling experiences of my life. It’s not just about helping out—it’s about being there every day, building memories, and sharing moments. This campaign perfectly captures the evolution of modern fathers who are deeply connected with their kids. I’m thrilled to be a part of something that showcases this shift in a positive light.”

Mira Kapoor, known for her focus on conscious parenting and holistic family values, has also embraced the campaign’s message wholeheartedly. Mira commented, “Watching Shahid embrace fatherhood has been truly inspiring. Today’s dads are breaking old stereotypes and taking on parenting as equal partners. ‘Dads Will Be Dudes’ celebrates these modern fathers who are not just supportive but are leaders in their parenting journeys. I’m excited to be a part of a campaign that reflects what we stand for as parents.”

Anjana Pasi, Director of MiniKlub, emphasized the brand’s commitment to celebrating the evolving role of fathers in parenting. She stated, “At MiniKlub, we understand and appreciate the unique roles that parents play in their children’s lives. With ‘Dads Will Be Dudes,’ we want to bring attention to the changing father-child dynamic. Fathers today are just as engaged as mothers in their children’s upbringing. Shahid and Mira bring authenticity to this vision, and we’re thrilled to work with them.”

Sooraj Pillai, Group Creative Director at DDB Mudra South, added his perspective on the campaign, “The parenting space has traditionally celebrated moms, but we wanted to recognize the new generation of fathers who are more active and hands-on. Through ‘Dads Will Be Dudes,’ we’re celebrating fathers who are embracing the full journey of parenthood with humor and heart. This campaign is a nod to dads who are not just participating in parenting but leading and enjoying every part of it.”

MiniKlub’s “Dads Will Be Dudes” campaign brings a fresh take on fatherhood by celebrating dads who aren’t afraid to engage fully in parenting and are proud of it. With Shahid and Mira Kapoor at the forefront, the campaign offers a unique perspective on the joys and values of modern parenting.