TOI impresses with personalized newspapers in 'Times Power of Print'

On a Monday morning, the advertising world experienced a unique awakening as The Times of India greeted professionals with personalized editions bearing their names. This initiative marks the return of The Times Power of Print competition, supported this time by the Election Commission of India.

Wondrlab seized the call-for-entry opportunity, crafting a tailored campaign to urge advertisers to engage in The Times Power of Print. They collaborated with The Times of India to deliver personalized newspapers to agencies and created ads specifically addressing each recipient, encouraging their participation.

Notable agencies like Ogilvy, Leo Burnett, BBH, FCB, and DDB Mudra, among others, received these customized newspapers, featuring ads strategically designed to resonate with each agency's ethos.

For instance, Ogilvy's personalized copy featured a headline emphasizing the agency's potential to influence voter turnout, while Leo Burnett's edition urged them to utilize their creative prowess to drive voting participation.

Behind the scenes, Wondrlab's Chief Creative Officer, Amit Akali, emphasized the transformative power of creativity in shaping human behavior. He underscored the campaign's aim to inspire industry creativity by personalizing the newspaper and crafting tailored ads to spark agency participation.

Sagnik Ghosh, Head of Creative Strategy, Innovations, Branded Content, and Trade Marketing for BCCL Response at The Times of India, expressed enthusiasm for the campaign's objective of promoting voter engagement. He emphasized the importance of agencies seizing this opportunity to make a difference and anticipated an influx of innovative entries.

As The Times Power of Print enters its 5th edition, the collaboration with the Election Commission of India adds significance to the campaign, rallying agencies to harness their creative talents to inspire civic participation and effect positive change.