Wavemaker India wins integrated media mandate for Taco Bell

Wavemaker India has recently secured the integrated media mandate for Taco Bell, the popular fast-food chain known for its Mexican-inspired cuisine.

The account will be managed from Wavemaker’s Delhi office, where they will develop and execute innovative media strategies across various online and offline channels. The goal of this partnership is to enhance Taco Bell's brand visibility and position it as a leading player in the expanding Indian fast-food market.

Kunal Malhotra, Chief Marketing Officer at Taco Bell, commented, "We are thrilled to partner with the talented team at Wavemaker as we aim to establish Taco Bell as one of India's most beloved QSR brands. We are confident that Wavemaker’s media expertise will help us deliver a ‘Loaded with More’ experience, highlighting Taco Bell's offerings and connecting with the new generation of Indian consumers."

Taco Bell and Wavemaker recently launched their latest campaign, "Loaded with More," orchestrated by Wavemaker and brought to life by the creative agencies Media.Monks and Creativeland Productions. This campaign invites consumers to explore new items like the Loaded with More Crispy Chalupa Taco and the 7 Layer Burrito.

Ajay Gupte, CEO – South Asia at Wavemaker, stated, “We are excited to welcome Taco Bell to our portfolio. We look forward to exploring new opportunities and creating innovative strategies that align with Taco Bell's bold vision. By combining our expertise with their dynamic spirit, we’re confident we can produce something truly exceptional.”

Shekhar Banerjee, Chief Client Officer and Office Head for West, North & East at Wavemaker India, added, “Taco Bell is not just about food; it’s about delivering memorable and engaging experiences. Securing this mandate gives us the chance to unleash our creativity and collaboration. Our debut large-scale campaign, ‘Loaded with More,’ reflects this vision. Our media strategy focuses on maximizing impact in a cluttered market and generating conversations and excitement that truly connect with consumers.