Saif and Sara Ali Khan Explore Dubai's Vibrant Tourism in New Campaign

The campaign video highlights the father-daughter duo's thrilling journey through Dubai. The Dubai Department of Economy and Tourism has launched this latest campaign, showcasing Saif and Sara as they explore the city and deepen their playful, loving bond. The video captures their dynamic relationship flourishing against Dubai's vibrant backdrop.

As two of Bollywood’s favorite stars, Saif and Sara's open, candid, and playful interactions resonate emotionally with viewers, perfectly set against Dubai’s stunning attractions.

The duo embarks on adventures at the Real Madrid World theme park, the world's first, and enjoys cruising in a Jet Car, dining at the Instagrammable hotspot Krasota, and more. Dubai’s allure captivates them as they discover new aspects of each other.

Despite their generational differences, Saif and Sara's worlds intertwine seamlessly. Saif takes over Sara’s Instagram, while Sara drives the Jet Car with her dad as the passenger. Their strong familial bond and priceless moments in Dubai highlight their shared charisma and love for adventure. Reluctantly, they prepare to return home.

‘Dubai, A Whole New You’ emphasizes family bonding through unique adventures and experiences. Saif and Sara's break from their busy lives to reconnect in Dubai showcases how Indian families can strengthen their connections through travel. The campaign video illustrates their heartwarming father-daughter moments, inspiring families to create similar memories.

Bader Ali Habib, Regional Head of Proximity Markets at the Dubai Department of Economy and Tourism, stated, “Our new campaign focuses on enriching Dubai's tourism offerings for Indian families. Dubai provides an unparalleled array of experiences in art, culture, adventure, gastronomy, and retail. This campaign reaffirms our commitment to setting global tourism benchmarks, inviting families to create cherished moments in this vibrant destination.”

Saif Ali Khan expressed, “Collaborating with the Dubai Department of Economy and Tourism for 'Dubai, A Whole New You' has been an honor. Working with Sara, beyond seeing her grow from a daughter to a co-artist, was special. Our busy schedules rarely allow us to enjoy activities together, so experiencing Dubai through her eyes was wonderful.”

Sara Ali Khan added, “Discovering Dubai with my abba was amazing, especially visiting cute, Instagrammable spots. Family vacations are dear to me, and this one was special, allowing me to bond with my dad on fun adventures. Dubai offers something new every time I visit, creating lasting memories.”

The campaign highlights activities for visitors of all ages, from young couples to families, making Dubai an exciting travel destination year-round. With a variety of attractions and experiences, Dubai promises easy-to-plan surprises for the entire family, from thrilling theme parks and watersports to world-class shopping and iconic landmarks like the Burj Khalifa.