Cipla’s 90-Year Prescription: A Dose of Legacy, Care & Commitment!
Cipla celebrates 90 years with ‘1935 Se Desh Ki Sehat Ke Saath,’ a heartfelt tribute to India’s healthcare heroes and its legacy of accessible medicine
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Cipla Turns 90: A Legacy That’s More Than Just a Pill
For most brands, 90 years is a milestone. For Cipla, it’s a promise kept—a relentless commitment to making healthcare accessible, affordable, and deeply personal. As the pharma giant turns a grand 90, it’s not just popping celebratory pills; it’s rolling out a heartfelt tribute to India’s healthcare warriors with its new campaign, ‘1935 Se Desh Ki Sehat Ke Saath’(With the Nation’s Health Since 1935).
Directed by the master storyteller Shoojit Sircar, this film isn’t just another corporate nostalgia reel; it’s a cinematic salute to doctors, nurses, and caregivers—the ones who make ‘sehat’ (health) more than just a word. Set against the backdrop of real, everyday struggles in the medical world, it captures moments of quiet resilience, unwavering dedication, and the unseen sacrifices of healthcare professionals.
The Pulse of the Campaign
Cipla’s CEO – One India Business, Achin Gupta, sums it up perfectly:
"We began with Dr. Khwaja Abdul Hamied’s vision—to make medicine a right, not a privilege. This campaign reflects not just our past but a promise for the future."
With a script crafted by Dentsu Creative Webchutney, led by Ajeet Shukla and Gia Fernandes, the film aims to evoke real emotions, not just admiration. "When people teared up during the narration, we knew we had something special," they shared.
And Shoojit Sircar? He’s no stranger to storytelling that moves audiences. "This wasn’t about ‘directing’ a film. It was about letting real moments speak for themselves," he reflects.
More Than Medicine—A Movement
Cipla’s journey isn’t just about pharmaceuticals; it’s about care in its truest sense. Whether it was making TB drugs accessible in the past or pioneering affordable respiratory solutions today, Cipla has always stood for one thing: healthcare for all.
With ‘1935 Se Desh Ki Sehat Ke Saath’, Cipla isn’t just looking back—it’s setting the tone for the next chapter. Because for Cipla, the real celebration isn’t in years counted but in lives impacted.
So, here’s to 90 years of Cipla—where medicine meets the heart, and legacy meets the future.