Akshay Kumar Promotes Fitness with Dabur Honey in New TVC

Dabur Honey has launched a powerful new TV campaign focused on fitness and combating the growing obesity problem in India. The campaign features Bollywood actor Akshay Kumar, widely known for his disciplined fitness routine, urging young adults to prioritize physical health and adopt healthier lifestyle choices. Through this new TV commercial, Dabur Honey aims to raise awareness about the rising rates of obesity in the country, encouraging viewers to make small, positive changes to their daily habits.

The commercial highlights the alarming statistics around obesity, referencing a study by The Lancet. According to the study, around 44 million women and 26 million men in India over the age of 20 are classified as obese. This growing problem is largely attributed to sedentary lifestyles and poor dietary habits. The campaign takes a proactive approach to tackle this issue by emphasizing the importance of healthy living through regular physical activity and a balanced diet.

In the ad, Akshay Kumar encourages people to make fitness a part of their daily routine. He suggests starting the day with Dabur Honey mixed with warm water, an easy and natural addition to one’s lifestyle that could support a healthier body. He adds, “Fitness is a way of life for me, and this campaign is all about motivating people to make healthier choices. Small steps today lead to a healthier tomorrow,” reflecting his belief that everyday changes can bring about lasting results.

Varun Gattani, Category Head – Marketing at Dabur India, shared insights about the campaign, saying, “Dabur Honey has long been a champion of healthy living. With the rising obesity rates in India, this campaign is part of our mission to inspire positive change. We are proud that Dabur Honey is the only leading honey brand that has been clinically tested to support health and fitness goals, showing up to one size reduction in waist size with regular consumption when combined with a balanced diet and active lifestyle.”

The campaign has been conceptualized by Havas Worldwide India and aims to inspire millions of people who struggle to start their fitness journey amidst busy schedules and confusion about where to begin. Anupama Ramaswamy, Joint MD and Chief Creative Officer at Havas Worldwide India, explained the significance of the campaign: “This campaign is not just about promoting a product but about making a difference in people’s lives. We want to inspire everyone to be fitter and healthier, empowering them to take charge of their well-being.”

The Dabur Honey brand has long been synonymous with natural health and wellness. The campaign emphasizes the importance of fitness and dietary habits in the fight against obesity, positioning Dabur Honey as a trusted partner for people on their fitness journeys.

This new initiative marks a significant step for Dabur Honey in its mission to promote a healthier lifestyle in India and spark change in how people view fitness and nutrition.