Royal Stag Boombox Amplifies 'Generation Large' with Third Edition

Seagram's Royal Stag Boombox is back, turning up the volume for its third edition and setting the stage for a musical extravaganza that fuses Bollywood's timeless melodies with the raw energy of hip-hop. This unique blend aims to resonate with 'Generation Large,' embodying the brand's 'Living it Large' philosophy.

The festival is set to electrify four major youth hubs: Hyderabad, Mumbai, Gurugram, and Guwahati. Each city will host headline musical acts alongside interactive experiences, including art installations, AR/VR technology, and AI-powered personalization. In a groundbreaking move, this edition introduces a gaming experience in collaboration with Ampverse DMI Pulse, featuring EAFC 24 gaming showdowns with top gaming influencers.

The previous two editions drew close to 100,000 attendees across cities and generated over 200 million views across digital platforms. This year, the festival aims to surpass these milestones, offering an immersive experience that seamlessly blends music, gaming, and live entertainment.

Kartik Mohindra, CMO of Pernod Ricard India, expressed enthusiasm for the festival's evolution: "Royal Stag Boombox has always strived to pulse with the passion points of the youth of this country. This edition, with its unique blend of music and gaming, offers a new rhythm for young India."

As the festival prepares to tour the nation, it promises to be a carnival of youthful energy, creativity, and innovation. Whether you're a music aficionado, a gaming enthusiast, or someone seeking the next big cultural experience, Royal Stag Boombox's third edition is set to deliver an unforgettable journey into the heart of 'Generation Large.'