Priyagold launches ad with Kiara Advani for new campaign
Adding "Snakk" boosted audience interest and drove high engagement, playing a key role in the success of the campaign
Sumit Rawat
Priyagold, an FMCG industry player, launches a campaign to spark curiosity among Gen-Z about its new Snakker biscuit range. Introducing the term "Snakk" aims to resonate with youth, aspiring to make Snakker biscuits a go-to snack. Brand ambassador Kiara Advani features in a video, leveraging her popularity and social media presence to connect with Gen-Z.
The campaign strategically employs a video on the celebrity's social media, showcasing Advani baking a cake with secret ingredients, prompting viewers to guess her favorite snack. Incorporating "Snakk" is pivotal, driving maximum engagement by appealing to Gen-Z.
Mannas Agarwwal, Priyagold's director, emphasizes targeting the youth demographic, highlighting the term's dual meaning, appealing to both snack preference and attractiveness. The campaign's success is evident as Advani's video generates significant engagement, indicating trust in the brand.
To further amplify the campaign, Priyagold collaborates with relatable comedy influencers, injecting humor and wit to foster deeper connections with the audience.
