Salesforce and Rahul Dravid Empower Indian Enterprises with Agentforce Campaign
Salesforce enlists cricket legend Rahul Dravid in its Agentforce campaign, showcasing AI‑driven sales, service, and marketing solutions that fuel business growth across India.
Prakhar
A Second Innings for Indian Business
Salesforce India has launched the second phase of its collaboration with cricket icon Rahul Dravid, focusing on Agentforce—its AI‑powered platform for sales, service, and marketing transformation in Indian enterprises. Building on last year’s “Growing with India” campaign, the new initiative underscores Salesforce’s commitment: to help Indian businesses scale sustainably with intelligent automation.
Relatable Roleplays, Real‑World Impact
The centerpiece comprises two digital films where Dravid portrays everyday business owners—a bike dealership proprietor and a resort manager—demonstrating how Agentforce autonomously manages customer interactions, predicts demand, and personalises outreach without manual intervention.
Omnichannel Activation
Beyond digital films, the campaign extends to OOH in corporate parks across Mumbai, Delhi, and Bangalore, 3,000 branded city cabs, bus wraps, print ads, and targeted LinkedIn outreach aimed at mid‑market decision‑makers.
Expert Voices Endorsement
Rahul Dravid says, “Consistency and the right strategy drive success—whether in cricket or business. Agentforce empowers enterprises with precision and trust.” Nipun Sharma, Senior Director‑Marketing at Salesforce India, adds, “Agentforce reflects our deep understanding of Indian enterprises, enabling growth with clarity and confidence”.
Creative Craftsmanship
McCann Worldgroup and Meraki Sport & Entertainment shaped the campaign’s tone—infusing B2B marketing with warmth, authenticity, and the nuanced storytelling Dravid is known for, proving that technology can feel human and relatable.
Measurable Momentum
Initial metrics reveal a 35% lift in brand recall among target segments, a 40% spike in test‑drive requests for demos, and doubled engagement on Salesforce India’s digital channels—evidence that the campaign resonates beyond entertainment into bottom‑line impact.
