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Business Spotlight
Zomato’s Q1 Ad Spend Soars 69% But Profits Plunge

Zomato’s Q1 Ad Spend Soars 69% But Profits Plunge

Zomato’s parent Eternal boosts Q1FY26 ad spend by 69.4% to Rs 671 crore; net profit...

Campaigns
Jasprit Bumrah, Sanjana Ganesan Lead Canara HSBC Life’s New Campaign

Jasprit Bumrah, Sanjana Ganesan Lead Canara HSBC Life’s...

Real-life couple Jasprit Bumrah and Sanjana Ganesan star in Canara HSBC Life’s heartwarming...

Campaigns
CID Team Faces Doppelgangers in Bingo! Mad Angles Ad

CID Team Faces Doppelgangers in Bingo! Mad Angles Ad

Bingo! Mad Angles unites with CID stars for a doppelganger-filled mystery, launching...

Campaigns
Sunil Grover Breaks Hair Loss Myths in Traya’s New Film

Sunil Grover Breaks Hair Loss Myths in Traya’s New Film

Traya and Sunil Grover debunk hair loss myths with a real customer’s inspiring regrowth...

Campaigns
Is McDonald’s India the Next Hangout Hotspot?

Is McDonald’s India the Next Hangout Hotspot?

McDonald’s India reinvents itself as a social hub, tapping nostalgia, new menus,...

Campaigns
Baskin Robbins India Goes Blue with Smurfs Magic

Baskin Robbins India Goes Blue with Smurfs Magic

Baskin Robbins teams up with Smurfs movie to launch a blue-inspired flavour, in-store...

Campaigns
Marriott & Kareena Ask: "Toh, Aaj Jaana Kahan Hai?"

Marriott & Kareena Ask: "Toh, Aaj Jaana Kahan Hai?"

Marriott’s new campaign with Kareena Kapoor blends food, tech, and storytelling...

Campaigns
Birla Opus Paints Colors Hawa Mahal in Joyful New Ad

Birla Opus Paints Colors Hawa Mahal in Joyful New Ad

Birla Opus Paints unveils second animated ad near Hawa Mahal, spreading joy and...

Campaigns
Britannia Celebrates Tamil Nadu Day With ‘A Bite of TN’

Britannia Celebrates Tamil Nadu Day With ‘A Bite of TN’

Britannia Milk Bikis honors Tamil culture with hyperlocal ‘A Bite of TN’ campaign...

Campaigns
Ranbir Kapoor Brings Gabit Smart Ring to Life

Ranbir Kapoor Brings Gabit Smart Ring to Life

Ranbir Kapoor stars in Gabit ad campaign, showing how one smart ring quietly tracks...

Campaigns
Men Disenchanted with Ads’ Outdated Masculinity Portrayals

Men Disenchanted with Ads’ Outdated Masculinity Portrayals

Kantar report reveals Indian men feel misrepresented in ads, urging brands to depict...

Campaigns
KFC and Doritos Create Supermarket Drive-Thru Innovation

KFC and Doritos Create Supermarket Drive-Thru Innovation

KFC and Doritos launch first-ever supermarket drive-thru for shopping carts, debuting...

Campaigns
Burglars Turn Helpers in Instamart’s Funny New Ad

Burglars Turn Helpers in Instamart’s Funny New Ad

Instamart’s new ad humorously shows burglars doubling as helpers, highlighting quick...

Campaigns
Dentsu Launches Innovation Hub ‘Dentsu Lab’ in India

Dentsu Launches Innovation Hub ‘Dentsu Lab’ in India

Dentsu inaugurates Dentsu Lab in India, expanding global innovation network with...

Campaigns
Flipkart Launches Advertise Now, Pay Later for Sellers

Flipkart Launches Advertise Now, Pay Later for Sellers

Flipkart unveils ‘Advertise Now, Pay Later’ scheme enabling sellers to advertise...

Campaigns
Lenovo’s ‘Damn the Odds’ Campaign Features Bumrah, Mythpat

Lenovo’s ‘Damn the Odds’ Campaign Features Bumrah, Mythpat

Lenovo appoints Jasprit Bumrah and Mythpat as brand ambassadors, highlighting Gen...