Posts
Saumya Rathor discusses being a culture curator and Pepsi's...
Recently, RTW clothing brand HUEMN teamed up with Pepsi to celebrate the self-assured...
Flashback Friday: When Mirinda turned orange for Blue Men
During Mirinda's global advertising campaign from 1994 to 1996, the renowned Blue...
The urgent need is for digital-first employee advocacy
Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, discusses the "three...
In 2023, Friday Filmworks will put a lot of emphasis on...
The CEO said we have five key releases this year to start the year with. According...
Human interactions will be powered by empathy, a clean,...
Operational efficiencies, stronger strategies, and a much stronger focus on creating...
Placement of McDonald's Emily in Paris: Tastes off or fine?
According to experts, the brand integration is jarring and doesn't fit with the...
Esports 2023: Advertisers are in the game now
Experts say that there are now countless advertising opportunities because the Indian...
This year's outdoor advertising will be dominated by pDOOH
In addition to the growth of OOH media as a whole, industry experts predict that...
The emergence of social commerce: Why are brands becoming...
Currently valued at $2 billion, the social commerce market is anticipated to grow...
A quirky digital campaign by ‘Approach Bollywood’
Bollywood has launched its quirky digital campaign to promote don't drink & drive...
Here are some car technologies anticipated to be available...
In 2021, the market for AI in the automotive sector was valued at USD 2.54 billion,...
Looking back at the Top 7 series that dominated OTT platforms...
The top 7 blockbuster series on OTT platforms that grabbed the attention of customers...
We Have High Hopes for An Increase in Consumer Demand
The most recent campaign for Dabur Chyawanprash and how the flagship brand performed...
Man Of The Year: Gautam Adani
Bloomberg has named Gautam Adani, the third-richest person in the world and the...
The key initiatives for B2B marketing in 2023.
Guest article by Sachin Sharma, Director of Enterprise Marketing Solutions at LinkedIn...
Bacardi Plans 5x results for India by 2030: ‘ZeenahVilcassim’
Plans of Bacardi India to raise their sales by 5x before the end of 2030.
