Pizza Hut Partners with ITC to Introduce Sunfeast Dark Fantasy Milkshake and Mango Smoothie to Menu
Pizza Hut partners with ITC to introduce Sunfeast Dark Fantasy Milkshake and Mango Smoothie, enhancing the menu with festive, quality beverages for a unique dining experience.
Deepanjali
Pizza Hut has joined hands with ITC to introduce two new beverage options, the Sunfeast Dark Fantasy Milkshake and Mango Smoothie, to its menu in India. This partnership, marking the first collaboration between the two major brands, is set to enhance the festive dining experience for customers, catering to evolving consumer tastes and preferences. Just in time for the festive season, these new beverages aim to add a celebratory touch to Pizza Hut’s offerings, providing an extra layer of enjoyment for customers of all ages.
Designed with the festive spirit in mind, the Sunfeast Dark Fantasy Milkshake and Mango Smoothie bring a unique variety to Pizza Hut’s beverage menu, appealing to chocolate lovers and those seeking a refreshing tropical twist. These drinks have been carefully chosen to complement Pizza Hut’s popular menu items, including pizzas and sides, allowing customers to enjoy a special dining experience. As tastes become more diverse, this collaboration aims to create memorable moments for families, friends, and young children who can now enjoy a broader range of flavor options when they dine at Pizza Hut.
Rohan Pewekar, Managing Director of Pizza Hut India, expressed enthusiasm for the collaboration, saying, “We are thrilled to broaden our offerings through this partnership with ITC. The shakes perfectly complement our menu and the moments our customers cherish—whether it’s unwinding with colleagues after work, enjoying a cozy meal with family and kids, or celebrating occasions with friends. Launching these products during the festive season makes these shared experiences even more special.”
The addition of the Dark Fantasy Milkshake, known for its rich chocolatey flavor, and the Mango Smoothie, a refreshing tropical choice, is expected to appeal to customers looking for something distinct and indulgent, particularly during festive celebrations like Diwali. By introducing these popular Sunfeast beverages, Pizza Hut aims to strengthen its brand presence by offering premium quality drinks that align with its commitment to quality and innovation.
Vivek Kookkal, Vice President & Head of Dairy and Beverages at ITC, highlighted the shared vision of the partnership, adding, “Consumer preferences are at the core of all our initiatives, and it is our constant endeavor to facilitate unique consumer experiences. With this partnership, we are delighted to offer two of our most loved beverages that will perfectly pair with indulgent Pizza Hut dishes. Further, this collaboration is a reflection of synergies between the two leading food brands to provide an unmatched experience to the consumers.”
This collaborative effort between Pizza Hut and ITC is grounded in their mutual focus on providing high-quality, innovative products that align with customer needs and preferences. Both brands have a strong presence in the food and beverage industry and are trusted for their commitment to quality. With the addition of these beverages, the collaboration aims to appeal to all age groups and create special moments that enhance the overall dining experience.
Founded on the principles of quality and innovation, this partnership is anticipated to bolster Pizza Hut’s appeal among customers by diversifying its menu in alignment with modern consumer trends. By offering popular beverages during a key time of the year, Pizza Hut and ITC are creating new ways for consumers to enjoy shared moments with family and friends. As the partnership grows, it is expected to drive customer satisfaction, making dining at Pizza Hut a more memorable experience for everyone.
