Collective Artists Network Launches ‘Not Funny’ with Comedy Duo

Collective Artists Network, a prominent creative agency, has teamed up with the popular comedy duo Funcho, consisting of Dhruv Shah and Shyam Sharma, to launch a new creative brand solutions company called Not Funny. This venture is designed to provide content-first solutions, with a particular focus on scripting, talent representation, and brand consultation. The company aims to revolutionize brand storytelling, leveraging the power of comedy to connect with audiences in new and engaging ways.

Led by CEO Mihir Surana, Not Funny is positioning itself as a unique player in the market by blending humour with creative brand strategies. With digital content increasingly becoming central to brand engagement, Not Funny stands out by using Funcho’s signature style of relatable humour. This collaboration is poised to reshape how brands communicate with consumers, offering content that is both entertaining and meaningful.

Funcho, known for their viral sketches, impeccable comic timing, and massive social media presence, has already earned a loyal following of over 39.7 Lakh YouTube subscribers and 2.8 million Instagram followers. Their connection with their audience is what makes them a perfect fit to lead this new venture. As digital comedy continues to thrive, Funcho’s ability to create content that resonates with everyday life adds a genuine touch to brand communication.

Sudeep Subhash, the co-founder and chief revenue officer of Collective Artists Network, expressed his excitement about the launch: “Funcho’s relatability and genuine connection with their audience make them the ideal partners for this venture. Not Funny reflects our goal of combining creativity, humour, and strategic brand solutions in a way that speaks directly to modern consumers.”

Big Bang Social, Collective Artists Network’s creator marketplace, plays a crucial role in the success of Not Funny. Through this platform, the company will tap into a vast ecosystem of creators, brands, and storytellers to create innovative content strategies. This collaboration enables Not Funny to offer brands a highly engaging platform for creating digital campaigns that have real impact.

Dhruv Chitgopekar, another co-founder of Collective Artists Network, added, “We have always aimed to be at the forefront of connecting creators with brands. With Not Funny, we’re pushing the envelope further by using humour as a powerful tool for brand storytelling and audience engagement.”

The mission of Not Funny is clear: the company seeks to infuse humour into brand communications to create engaging and relatable campaigns. From scripting to creative consultation and talent suggestions, Not Funny aims to redefine how comedy is integrated into both digital and traditional media strategies.

Dhruv Shah and Shyam Sharma expressed their excitement, saying, “Not Funny is about closing the gap between brands and their audiences. By creating humorous, captivating content, we make branded messaging more enjoyable and relatable, ensuring meaningful connections with the audience.”

With the backing of Collective Artists Network, Not Funny is set to become a significant player in the creative solutions space. The company’s commitment to comedy-driven content ensures that brands can connect with their target audiences in fresh, innovative ways. This launch is a further testament to Collective Artists Network’s growing influence in the media industry, solidified by its recent acquisitions of Galleri5, Under 25, and Terribly Tiny Tales.