UltraTech Revolutionizes Home-Building with AI-Powered Interactive Logos
UltraTech's AI-Powered Initiative: Transforming Logos into Instant Home-Building Experts, Blending Technology with Accessibility for Empowering Indian Consumers in Their Home-Building Journey
sheetal
UltraTech Cement has unveiled a revolutionary initiative, UltraTech Se Pucho, combining AI Vision, Augmented Reality, and Generative AI to make home-building guidance seamless and accessible. This innovation transforms over one billion UltraTech Cement logos into virtual home-building experts, offering professional advice to users anytime, anywhere.
For 90% of Indians, building a home is a once-in-a-lifetime journey fraught with complex decisions and limited trustworthy guidance. Addressing this, UltraTech launched #BaatGharKi, a YouTube series featuring expert-driven, step-by-step home-building guides. To elevate consumer experience, UltraTech introduced UltraTech Se Pucho, turning every static UltraTech logo into an interactive knowledge hub.
How It Works:
- Scan the UTCL QR code or click the provided link.
- Save the portal on your device.
- Access expert guidance from any UltraTech logo via a virtual expert.
This initiative spans diverse media touchpoints—cement bags, TV, dealer boards, wall paintings, websites, influencers, and life-size activations—bridging traditional and digital platforms to ensure accessibility and innovation.
By transforming its logos into interactive gateways, UltraTech redefines consumer engagement, reinforcing its role as a trusted home-building partner. The campaign underscores the brand’s dedication to empowering dreams, cementing aspirations, and offering reliable, real-time technical advice at every step of the home-building process.
