PYNK’s “Work PYNK Play” Campaign Blends Comfort with Everyday Confidence
Women’s wear label PYNK, fronted by Shraddha Kapoor, launches “Work PYNK Play”—a versatile loungewear line designed for seamless transitions between home, office, and weekend.
Prakhar
Loungewear for the Modern Woman
PYNK’s spring collection bursts onto the scene with a promise: loungewear that doesn’t quit when your laptop opens or your sneakers come on. Their film, starring Shraddha Kapoor, shows her seamlessly shifting from yoga stretches to Zoom meetings to a rooftop dinner—all in the same PYNK ensemble.
Versatility Meets Design
The line features stretch-blend fabrics, adjustable silhouettes, and mix-and-match separates—camis that double as blazers, joggers that look office-ready, and cardigans with hidden pockets for on-the-go essentials.
Digital Try-On and Engagement
PYNK’s e-shop offers a “Work PYNK Play” virtual try-on tool, letting shoppers visualize outfits in various settings. Instagram Reels showcase real customers transitioning through their day in PYNK, fueling the hashtag #MyPYNKLife for community-driven UGC.
Marketing Takeaway
By addressing women’s need for adaptable, stylish comfort, PYNK stakes its claim in a crowded loungewear market—showing that with the right design, you can truly live, work, and play without ever changing clothes.
