Channelplay Chosen for Lenovo’s Nationwide Festive Visual Merchandising Campaign

Channelplay Chosen to Lead Lenovo's Festive Campaign Across PAN India

Channelplay, a leader in retail marketing and visual merchandising solutions, has been selected to execute a festive campaign for Lenovo, one of the top brands in the laptop industry, across India. The campaign will span over 100 stores in major cities and towns, positioning Channelplay at the forefront of visual merchandising in the technology retail sector.

In the competitive laptop market, especially during high-traffic seasons, maintaining a strong in-store presence is crucial for enhancing brand visibility and fostering consumer engagement. Channelplay’s visual merchandising efforts aim to amplify Lenovo’s presence in all participating stores, delivering an elevated and memorable shopping experience that will drive both consumer interest and purchase decisions.

"We are excited to manage this nationwide campaign for a leading player in the laptop industry,” said Yasir Hussain, Vice President at Channelplay. "Our team is well-prepared to execute seamlessly across the country, ensuring that each store reflects the brand's vision and provides an outstanding in-store experience.”

As the festive season approaches, ushering in increased foot traffic across stores, Channelplay’s PAN India execution is set to enhance consumer engagement and boost sales for Lenovo in the laptop category.