Parachute Advansed Launches #RecommendedbyRealSufferers Campaign to Combat Hair Fall

Marico's Parachute Advansed Ayurvedic Hair Oil, an anti-hair fall brand, has launched its latest TVC campaign, #RecommendedbyRealSufferers. This campaign focuses on efficacy and trust, emphasizing the power of genuine recommendations from those who have truly experienced and overcome hair fall challenges. It aims to further enhance the brand’s equity in the South Indian markets.

The success of Parachute Advansed Ayurvedic lies in its powerful formulation of 100% coconut oil combined with 25 Ayurvedic herbs, crafted using the time-tested Taila Paka Vidhi method for maximum efficacy. This clinically proven formula helps to reduce mild to moderate hair fall in just 30 days and supports new hair growth with regular use.

At the heart of this campaign is the idea that real sufferers who have seen results make the best advocates. The TVC tells the story of cousins Vidya and Priya, who reconnect over their shared hair fall concerns. Priya, having experienced positive results with Parachute Advansed Ayurvedic, recommends the product to Vidya, highlighting the value of advice from someone who has personally witnessed the product’s results.

Somasree Bose Awasthi, Chief Marketing Officer of Marico, stated, “Hair fall is a major concern for women, and finding a solution that is both effective and trustworthy has been a challenge. Parachute Advansed Ayurvedic already has years of trust in the south market, and with the new campaign, we aim to further strengthen the product’s role in reducing hair fall in 30 days and promoting new hair growth. Our TVC campaign, #RecommendedbyRealSufferers, reinforces our commitment to building trust by showcasing that the best recommendations come from real sufferers who have witnessed the product’s efficacy.”

The campaign extends beyond TV screens with a 30-day hair fall challenge involving top influencers from the South Indian market. These influencers, who also experience mild to moderate hair fall, will document their results after using Parachute Advansed Ayurvedic. Their followers can request a free recommendation pack through a WhatsApp bot, which will also provide educational tips for optimal product use and results. By creating a community of real hair fall sufferers who recommend the product based on their experiences, the brand strengthens its commitment to delivering trusted, proven solutions that consumers can rely on.