Knauf India Takes Off with Nationwide Airport OOH Campaign

Knauf India has decided to fly high—and we mean literally. The global building materials brand has launched a striking nationwide Out-of-Home (OOH) campaign, taking over major airports across the country. With this campaign, Knauf proves that when it comes to construction innovation, their ambitions are anything but grounded.

Setting the Stage at India’s Airports

Airports are more than just transit hubs; they’re spaces where time slows, decision-makers gather, and eyes wander—a prime spot for impactful advertising. Knauf India has brilliantly tapped into this environment by rolling out high-impact digital displays in key airports, including Bengaluru, Mumbai, Delhi, and Hyderabad. These displays showcase the brand’s diverse portfolio of products like drywall systems, insulation solutions, and premium ceiling systems—all with the promise of quality, sustainability, and innovation.

A Campaign That Soars

With an estimated reach of over 17.5 million travellers, this campaign isn’t just an advertisement; it’s a statement. Targeting architects, builders, and business professionals, Knauf India ensures their message lands directly with the audience that matters most. The visuals are eye-catching, the placements are strategic, and the messaging is clear: Knauf isn’t just keeping up with industry standards; they’re setting them.

Words from the Captain’s Deck

“Airports are gateways of opportunity, and this campaign is a testament to Knauf’s commitment to excellence and innovation,” said Sumit Bidani, CEO of Knauf India. “We’re thrilled to showcase our solutions to such a dynamic audience, reflecting our dedication to sustainability and the future of construction in India.”

Why Airport Advertising Works

Knauf’s choice to dominate airport spaces isn’t just smart—it’s genius. Airports offer long dwell times, ensuring higher brand recall, and cater to a premium audience that includes business leaders and key industry players. By leveraging digital displays, Knauf has harnessed the power of dynamic, visually compelling storytelling to leave a lasting impression.

Innovating Beyond Construction

Knauf’s airport campaign is a masterclass in how traditional industries can adopt innovative marketing strategies. The campaign’s sleek visuals and strategic placement align perfectly with the brand’s ethos of pushing boundaries and embracing cutting-edge solutions.

As the campaign takes flight, one thing is clear: Knauf India isn’t just building structures—it’s building a brand legacy. And judging by this campaign, that legacy is as solid as their drywall systems.