Netflix’s New Season Adds Spice to ‘Fabulous Lives vs Bollywood Wives’
Netflix’s ‘Fabulous Lives vs Bollywood Wives’ blends nostalgia with drama, introducing new cast members and clever campaigns to stand out in a crowded reality TV space.
Sumit Rawat
Netflix has raised the bar for promotional campaigns with the third season of Fabulous Lives of Bollywood Wives, delivering a nostalgic ad twist to capture viewers' attention. As platforms like Netflix push boundaries with grand spectacles—such as the drone show for Heeramandi—and playful celebrity campaigns, the stakes in the reality show space are higher than ever.
The new season of Fabulous Lives, rebranded as Fabulous Lives vs Bollywood Wives, features the original cast of Neelam Kothari, Maheep Kapoor, Bhavna Pandey, and Seema Kiran Sajdeh, alongside new faces Riddhima Kapoor Sahni, Shalini Passi, and Kalyani Saha Chawla. Although the show calls them "friends," the title hints at tension between the Mumbai wives and their new Delhi counterparts, building intrigue for audiences.
The ad campaign takes a playful approach by showing the glamorous Bollywood wives in a mundane 1990s setting, performing household chores like washing clothes and looking after children. As a dull voiceover asks, “Kya aapki zindagi mein mirch masala kam pad gaya hai?” (Is your life lacking spice?), the visuals shift to reveal the women back in their glitzy avatars, ready to unleash drama and excitement in the new season.
The campaign, conceptualized by EO2 EXP., emphasizes the clash between old and new with a tagline promising more drama, glamour, and “spice.” To keep the buzz going, the Bollywood wives appeared on The Great Indian Kapil Sharma Show, sharing secrets just ahead of the Karwa Chauth festival, which celebrates married life—a clever way to connect with their audience.
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Competing for attention in a packed reality TV landscape, Fabulous Lives launches alongside Bigg Boss Season 18 on JioCinema and The Tribe on Prime Video. The timing of the release is critical as Netflix seeks to maintain relevance in the face of growing competition.
In a fun crossover, the South Delhi newcomers are being taught Mumbai slang and cultural nuances, like the iconic vada pav, by Vir Bhaan Saini from PinkSauce Studios. Meanwhile, Rakhi Sawant recently fronted Prime Video’s The Tribe campaign, offering young influencers tips on going viral—an indication of just how fierce the competition in reality TV has become.
With nostalgia marketing in full swing, Fabulous Lives vs Bollywood Wives aims to capture viewers who crave a blend of old-school charm and modern entertainment. The show, which originally premiered on November 27, 2020, and released its second season on September 2, 2022, is now ready to deliver even more high-voltage drama in its third season.
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