Infosys Signs Tennis Star Iga Świątek as Global Brand Ambassador
Infosys, the IT giant, continues its tennis fever, appointing Iga Świątek as a brand ambassador, following the collaboration with Rafael Nadal.
Indian IT services company Infosys has extended its partnership with the tennis world, announcing a multi-year collaboration with four-time Grand Slam Champion and World No. 1 women's tennis player, Iga Świątek. This comes after Infosys had previously roped in tennis legend Rafael Nadal as a global brand ambassador.
Iga Świątek's incredible tennis journey has seen her hold the World No.1 ranking for a record-breaking 70 consecutive weeks, starting from April 22. Infosys, a company known for its innovation and digital transformation services, sees a parallel between Świątek's relentless evolution in the world of tennis and the digital transformation journey many of its clients undertake in their respective industries.
Salil Parekh, Chief Executive Officer and Managing Director of Infosys, expressed his excitement about the collaboration, stating, "We are thrilled to welcome Infosys' new brand ambassador – Iga Świątek - a Polish hero who has hurdled immense challenges to become the top tennis player in the world, and an inspiration for everyone who aspires to navigate their next."
Parekh also emphasized the partnership's broader goals, saying, "Iga is also a great inspiration for women achievers, and together with her, Infosys will work to inspire young people, especially women, to push forward and pursue STEM careers that are vital for our future."
Iga Świątek herself expressed her delight in joining forces with Infosys, highlighting the synergy between tennis and technology. She noted, "I am delighted to collaborate with an organization like Infosys that's bringing their knowledge of technology to change the tennis experience for so many people. Although tennis and technology may seem quite different at first, there's so much in common – including strategic thinking, learning and developing in every situation, the ability to evolve your game, and adjust."
She also acknowledged Infosys' commitment to empowering individuals and communities beyond the tennis court, saying, "I am also moved by all that Infosys is doing off the court to bring more opportunities that empower people, businesses, and communities to move into the future. With Infosys, our goal is to also inspire people, especially young women, to prepare themselves to play strong and meaningful roles in a world that is not possible to live in and thrive without strong digital skills and knowledge."
Infosys' involvement in tennis extends beyond its brand ambassadorships. The company has served as the digital innovation partner for prestigious tennis events such as the ATP Tour, Roland-Garros, Australian Open, and The International Tennis Hall of Fame. This continued collaboration with tennis stars like Iga Świątek and Rafael Nadal reflects Infosys' commitment to innovation, technology, and inspiring the next generation.