Navdeep Singh Becomes a Royal Maharaja in Glance’s Latest Campaign
Navdeep Singh transforms into a modern-day maharaja in Glance’s latest campaign, showcasing how the smart lock screen platform keeps users informed effortlessly.
Deepanjali
Glance, the smart lock screen platform, has launched its latest ‘I Glance, I Know’ campaign, starring Indian Paralympic javelin athlete Navdeep Singh. In a captivating twist, Navdeep steps into the role of a modern-day maharaja, blending tradition with technology to showcase how Glance transforms every lock screen into a moment of discovery and knowledge.
The campaign video takes viewers on a visually rich journey where Navdeep embodies a royal figure who effortlessly stays informed. The scenes feature quick-witted exchanges with royal guards and an intriguing meeting with the queen, each highlighting the real-time insights powered by Glance. The platform’s mission is simple yet impactful—turning everyday lock screens into opportunities to learn, discover, and stay updated with just a glance. The campaign resonates with Gen Z and millennials, connecting entertainment with purpose through its catchy slogan, “I Glance, I Know.”
Navdeep Singh, known for his resilience and determination on the sports field, embraced the royal transformation with enthusiasm. “Stepping into the role of a royal for the first time was a blast! This campaign let me bring out my fun side while staying true to who I am—someone who’s always up for a challenge and never afraid to try something new. Working with Glance was a natural fit because, just like me, it’s all about keeping things effortless and real while still having a great time. ‘I Glance, I Know’ perfectly captures the vibe of staying updated without missing a beat,” shared Navdeep.
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He went on to express his gratitude to those who helped bring the campaign to life. “I want to express my heartfelt gratitude to my manager for his relentless support and belief in my journey. A special thanks to Team Navdeep Singh for their hard work and passion, which made this collaboration a reality. Together, we have created something that inspires, connects, and celebrates the human spirit.”
Bikash Chowdhury, Chief Marketing Officer at Glance, spoke about the significance of the collaboration. “We are delighted to collaborate with Navdeep Singh for this campaign. Navdeep’s inspiring journey and his ability to connect with millions through his resilience and determination make him an ideal partner for Glance. With our platform’s extensive reach of over 235 million users across the country, this campaign celebrates the joy of staying informed and engaged in real-time. At Glance, we believe that knowledge is empowering, and we aim to inspire users to explore the world with curiosity, confidence, and the power of a glance.”
Through this innovative campaign, Glance aims to not only entertain but also empower users by turning every interaction with their device into a meaningful moment of discovery. By combining cutting-edge technology with an engaging narrative, the platform continues to redefine how people consume information and stay connected.
