Merino Laminates Launches "Be Different" Campaign

Merino Laminates, a renowned name in the world of decorative laminates, has unveiled a new 360-degree brand campaign titled "Be Different". Conceptualized by Lowe Lintas, the campaign aims to inspire homeowners to break away from the ordinary and create unique and stylish interior spaces.

The campaign highlights the brand's commitment to offering innovative and aesthetically pleasing laminate designs. The film showcases the Sampada Collection, a first-of-its-kind range of laminates inspired by Indian art and heritage.

Parveen Gupta, Chief Marketing Officer at Merino Group, said, "At Merino, we believe in empowering customers to create spaces that are as unique as they are. Our new brand proposition, 'Be Different', embodies our commitment to offering designs that help our customers make unique style statements with confidence through their interior spaces."

Vasudha Misra, President (Creative), Lowe Lintas, shared her insights on the campaign, stating, "Our work on Merino sailed through the pitch process, post-pitch debriefs, and production changes to arrive delicious and aromatic on screens. Based on a simple myth, it led to an interesting visual device that still makes us smile, even after watching it a thousand times by now."

By encouraging consumers to rethink their choices and embrace bold and creative designs, Merino Laminates is setting a new standard in the interior design industry. The brand's commitment to quality, innovation, and customer satisfaction has made it a preferred choice for homeowners and interior designers alike.