Tag: E Commerce

Technology
Optimizing for ChatGPT Shopping: How Merchant Feeds Power Generative Ecommerce

Optimizing for ChatGPT Shopping: How Merchant Feeds Power...

OpenAI’s Agentic Commerce Protocol (ACP) leverages structured product feeds in ChatGPT,...

Campaigns
E-commerce Giants Increase Ad Spend Sharply in FY25

E-commerce Giants Increase Ad Spend Sharply in FY25

E-commerce platforms boost advertising & promotions budgets in FY25. Revenue growth...

Campaigns
SW Network Makes iPhone Season Unmissable Ahead of Flipkart’s Big Billion Days

SW Network Makes iPhone Season Unmissable Ahead of Flipkart’s...

SW Network partners with Flipkart for iPhone Season during Big Billion Days, blending...

Campaigns
E-commerce Embraces Entertainment with Celebrity-Led Campaigns

E-commerce Embraces Entertainment with Celebrity-Led Campaigns

E-commerce brands are transforming shopping into entertainment by integrating celebrity-led...

Business Spotlight
Chanel Smells Success: Fragrances and Beauty Lines Arrive on Nykaa

Chanel Smells Success: Fragrances and Beauty Lines Arrive...

Chanel debuts its perfume and beauty collections on Nykaa—expanding digital reach,...

Industry
Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...

Technology
ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Business Spotlight
Meesho Rebrands as Meesho Pvt Ltd to Strengthen Corporate Structure

Meesho Rebrands as Meesho Pvt Ltd to Strengthen Corporate...

E-commerce unicorn Meesho officially becomes Meesho Pvt Ltd, tightening governance,...

Inside Edge
Meta’s Omnichannel Ads: Empowering E-commerce and Retail Innovation for Today

Meta’s Omnichannel Ads: Empowering E-commerce and Retail...

Meta introduces omnichannel ads designed for e-commerce and retail, merging advanced...

Campaigns
Amazon’s DikhogeTohBikoge Campaign Helps Sellers Elevate Product Visibility Online.

Amazon’s DikhogeTohBikoge Campaign Helps Sellers Elevate...

Amazon India launches the creative DikhogeTohBikoge campaign, boosting seller success...

Industry
NIVEA India Appoints Siddhartha Juneja as New E-Commerce Director

NIVEA India Appoints Siddhartha Juneja as New E-Commerce...

NIVEA India appoints Siddhartha Juneja as E-Commerce Director, focusing on digital...

Analysis
Major Brands Join ONDC to Revolutionize India’s E-Commerce Market

Major Brands Join ONDC to Revolutionize India’s E-Commerce...

ONDC is revolutionizing India’s e-commerce, offering major brands and SMEs a chance...

Analysis
Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...

Inside Edge
Protean Powers India’s First ONDC-Compliant E-Commerce OTT Platform

Protean Powers India’s First ONDC-Compliant E-Commerce...

Protean Integrates ONDC E-Commerce on Prasar Bharati’s OTT Platform Waves

Industry
Gen Z is Driving the Social Commerce Revolution

Gen Z is Driving the Social Commerce Revolution

Gen Z is changing the way we shop. Learn how social media platforms are becoming...

Campaigns
Varun Dhawan Joins Ajio as Brand Ambassador, Launches on LinkedIn

Varun Dhawan Joins Ajio as Brand Ambassador, Launches on...

Bollywood actor Varun Dhawan joins Ajio as brand ambassador, making a unique debut...