Myntra's latest campaign promotes affection for stylish sneaker fashion

Myntra has launched a dynamic marketing initiative, the 'Sneaker for Every Scene' campaign, spotlighting its premium sneaker offerings curated by the Myntra Sneaker Club (MSC) store. The campaign, aligned with the tagline, unfolds across three settings: a bustling cafe, a vibrant basketball court, and an electrifying dance floor, seamlessly transitioning to showcase the diverse range of sneakers available. Emphasizing sneakers as essential footwear, the film aims to empower individuals to navigate diverse situations with style and confidence. With a focus on Myntra Sneaker Club's extensive selection of over 10,000 premium styles, the ad celebrates the universal appeal of sneakers, positioning them as versatile across lifestyles and occasions.

The comprehensive 360-degree campaign incorporates AI films, influencer activations, OOH, and Times Booklet Inserts featuring expert insights on top Myntra sneaker styles. Collaborating with sneakerheads, Myntra aims to foster engaging conversations around sneakers and promote the Sneaker Club's selection. Additionally, a Snapchat AR filter debut allows users to explore and try on sneakers from Myntra's vast catalog, providing a seamless link to the app for purchases.

Abhishek Gour, Director of Marketing at Myntra, highlighted the campaign's launch, expressing the brand's commitment to meeting the evolving tastes of sneaker enthusiasts. The initiative reflects Myntra's response to the surging demand for sneakers in India and its dedication to delivering the pinnacle of sneaker trends through the Myntra Sneaker Club.