Mithila Palkar Joins Gargi by PNGS as Brand Ambassador

Gargi by PNGS, the fashion jewellery brand that has been redefining affordable luxury and elegance for the last three years, has announced Mithila Palkar as its new brand ambassador. Known for her youthful energy, grounded personality, and ability to blend tradition with modernity, Palkar is the perfect fit for the brand's vision. She will now appear in a new campaign that aims to inspire a fresh generation of jewellery enthusiasts, reflecting Gargi’s commitment to offering timeless craftsmanship that resonates with both tradition and contemporary trends.

With a market capitalisation of Rs 1200 crore, Gargi has made a name for itself in the jewellery industry by offering designs that balance affordable luxury with high-quality craftsmanship. The brand’s offerings are designed to appeal to a wide customer base, making jewellery more accessible while still maintaining a touch of elegance and style. As a popular actor and influencer, Palkar's vibrant and relatable persona aligns perfectly with Gargi’s goal of connecting with a diverse demographic.

In her role as brand ambassador, Palkar will help the brand strengthen its appeal to women who value versatility and elegance in their jewellery choices. Her association with Gargi aims to bring the brand closer to its customers, making the jewellery feel personal and aspirational. As Palkar herself put it, “Jewellery is more than an accessory—it’s a statement of who you are. Gargi by PNGS represents the elegance and versatility that every woman seeks. I’m thrilled to be part of a brand that celebrates individuality and tradition in such a beautiful way.”

Aditya Modak, co-founder of Gargi by PNGS, expressed excitement about the brand’s continued growth, saying, “In three years, Gargi has created a distinct space in the jewellery market by offering exceptional designs that balance tradition and modernity. Today, we have a market capitalisation of more than Rs 1200 cr, and our association with Mithila Palkar marks an exciting new chapter in our journey. Her vibrant personality aligns seamlessly with Gargi’s mission to make fashion jewellery accessible, stylish, and personal.”

The collaboration between Gargi and Mithila Palkar is set to boost the brand's visibility, especially among a younger demographic. It also aligns with the brand’s ongoing efforts to expand its presence across India. Gargi plans to open 10 company-owned stores and increase its network of shop-in-shop (SIS) outlets, helping the brand forge deeper connections with customers. With a growing focus on innovation and customer engagement, Gargi is positioning itself to lead the way in the fashion jewellery market.