Alia Bhatt stars in Titan Raga's sisterhood-celebrating latest campaign

Titan Raga, renowned for its exquisite timepieces and narratives honoring women, unveils its latest campaign, "Beautiful Together," featuring the vibrant Alia Bhatt. This TVC celebrates the enduring bond of sisterhood.

Inspired by the evolving concept of beauty, the campaign shifts from past competition to today's collaborative support among women. Sisterhood, depicted through various scenarios, illustrates connections formed over beauty, extending support, and breaking barriers together.

With a cheerful tone, Alia Bhatt engages with women, from complimenting strangers to supporting friends in fashion dilemmas. The campaign radiates warmth, highlighting the value of female camaraderie. The voiceover encapsulates the theme, emphasizing beauty as a catalyst for unity and comfort among women.

The campaign honors the remarkable women who empower, support, and uplift each other. Aparna Ravi, Titan Watches' marketing head, expresses the brand's commitment to portraying meaningful narratives about women, with Alia Bhatt embodying the spirit of sisterhood.

Tithi Ghosh, president of Ogilvy South, echoes the sentiment, stating how the campaign aligns with Titan Raga's ethos of celebrating femininity and beauty, resonating with Alia Bhatt's own bonds with her friends.

In essence, "Beautiful Together" celebrates the joy of women coming together, supporting each other in both big victories and small moments, fostering a sense of empowerment and positivity.