Londonderry Celebrates Generations of Love in Parle's New Campaign

Parle’s confectionery brand Londonderry has launched a heartwarming campaign with the tagline “Love you very very, my Londonderry,” celebrating its role as a symbol of love and happiness for generations. Conceptualized and executed by Rediffusion, the campaign tells a story of how Londonderry has become a part of life’s special moments, evoking joy and nostalgia among families across the country.

The ad film illustrates Londonderry as more than just a sweet treat—it’s portrayed as a token of affection, representing togetherness and cherished memories. Whether it’s shared during family gatherings or gifted as a gesture of love, Londonderry holds a universal appeal that transcends age groups, making it a generational icon of love.

Vikram Raghav, marketing manager at Parle Products, expressed his enthusiasm for the campaign, saying, “At Parle, we strive to create products that evoke joy and nostalgia. With Londonderry, we wanted to craft a story that resonates with families across India. Rediffusion has beautifully captured the essence of Londonderry, and the response so far has been incredible.”

Sharing insights into the creative process, Pramod Sharma, national creative director at Rediffusion, said, “Working on Londonderry is always a rewarding experience. The tagline ‘Love you very very, my Londonderry’ perfectly captures its emotional connect and timeless charm. Through this campaign, we’ve aimed to show that Londonderry is not just a confectionery—it’s a symbol of joy and togetherness that brings people closer.”

The film is currently being aired across multiple platforms, ensuring it reaches a wide audience. With its relatable message and nostalgic appeal, the campaign strikes a chord with viewers, reminding them of the simple yet profound joy that Londonderry represents. This fresh take on branding emphasizes Parle’s commitment to creating products that connect deeply with consumers, offering them more than just a treat but also a piece of shared history and love.

The campaign builds on Londonderry’s reputation as a cherished confectionery brand that has been part of Indian households for decades. By focusing on the emotional connection it fosters, the ad demonstrates how Londonderry continues to be a beloved choice for celebrating life’s little moments.