Lay’s Official Sponsor of FIFA 2026 & Women's World Cup 2027

Lay’s Official Sponsor of FIFA 2026 & Women's World Cup 2027

Lay’s is the official support of both the FIFA World Container 26 and FIFA Women’s World Glass 2027. This marks a worldwide expansion of Frito-Lay’s effective part as a territorial supporter amid the FIFA World Container Qatar 2022 and as a competition supporter at the FIFA Women’s World Container 2023.

As official support, Lay’s, nearby the portfolio of nourishment brands, counting Doritos, Cheetos, Tostitos, Unsettles, Saltine Jack, PopCorners, Quaker and Gamesa, will bring fans closer to the amusement with elite encounters, stock, customer enactments and more.

On declaring the bargain, FIFA president Gianni Infantino said, “We’re pleased to amplify this organization with Lay’s and reinforce our collaboration as we head into a memorable period for FIFA and the more extensive football community. After being included in the final FIFA World Glass and FIFA Women’s World Glass, we’re pleased that Lay’s has shared in our believe, vision and thoughts for the advancement of the worldwide diversion and has joined us on this travel into the future. Together, we will make uncommon encounters for fans worldwide.”

“Joining FIFA as a territorial support in 2022 was a point of interest minute for Frito-Lay, and we’re fantastically pleased to have laid the basis for the another step of making our organization global,” said Steven Williams, CEO of Frito-Lay and Quaker North America. “The Lay’s brand has a long history of bringing fans together through a shared adore for the diversion, and we see forward to making indeed more famous minutes as we proceed to utilize our brands to join together and rouse FIFA World Glass and FIFA Women’s World Glass fans all over the world.”

The FIFA World Container 26 will be the to begin with version to include 48 groups and to be facilitated over three nations – Canada, Mexico and the Joined together States – whereas the FIFA Women’s World Container will be held in South America for the to begin with time in 2027. Lay's will break modern ground at both competitions by perceiving and fulfilling the “Fan of the Match” at each coordinate, spotlighting those in the stands whose energy and vitality bring the wonderful diversion to life and giving them with one-of-a-kind experiences.

Additionally, Lay’s, and the full portfolio of nourishment brands, will lock in fans on a worldwide scale through in-store and computerized advancements driving up to the FIFA World Container 26 and the FIFA Women’s World Glass 2027. The brands will too be unmistakably included on the pitch at each coordinate through Driven stadium show board introduction and press conference backdrops. Going past the stadiums, Lay’s and the notorious nourishment portfolio will convey immersive shopper encounters at FIFA official fan zones over have cities.