Mentos Brings Fun to Mundane Moments with ‘Yes to Fresh’ Campaign
Mentos launches ‘Yes to Fresh’ campaign with Abhay Verma, turning mundane moments into bursts of fun with its fruity, refreshing Rainbow Roll.
Deepanjali
Mentos, the iconic candy brand from Perfetti Van Melle India, has launched a vibrant new campaign, ‘Yes to Fresh’, aimed at transforming everyday moments into exciting experiences. The ad-film features actor Abhay Verma and highlights how Mentos can add a burst of fun and freshness to even the most mundane situations. The campaign emphasizes the refreshing and playful nature of Mentos and its ability to bring a new perspective to daily life.
In the campaign video, we see Abhay Verma sitting in a dull biology class, clearly bored and uninspired. But everything changes when he pops a Mentos into his mouth. What follows is a delightful, imaginative transformation in his mind. The classroom scene morphs into a colorful, lively environment, complete with rotating benches, flying papers, and animated props, all while his classmates remain blissfully unaware of the dramatic shift. The ad wraps up with the Mentos logo, reinforcing the idea that this simple candy can turn any dull moment into something exciting and memorable.
Gunjan Khetan, the Marketing Director at Perfetti Van Melle India, explained, “Mentos has always been a symbol of freshness and offering new perspectives. With this campaign, we are speaking directly to Gen Z, a generation that craves spontaneity and seeks out fun in everyday experiences. The idea is simple: with just one Mentos, you can add an unexpected burst of joy to your day.”
The campaign, which marks Mentos’ return to the advertising scene after 8 years, is designed to resonate with younger audiences who are constantly looking for ways to make life more exciting. Anurag Agnihotri, Managing Partner (Creative) at Ogilvy West, shared his thoughts on the campaign: “Life often gets stuck in a loop of monotony, but Mentos provides a refreshing way to break that cycle. With just one Mentos, you can turn any dull moment into a fun, memorable experience. That’s what ‘Yes to Fresh’ is all about!”
Actor Abhay Verma, who leads the campaign, shared his personal connection to the brand: “As a kid, refreshment meant Mentos for me. It was the first thing I’d buy with my pocket money, and I still love it today! The Mentos Rainbow Roll, with its mix of fruity flavors like strawberry, orange, watermelon, and pineapple, is even better than before. It feels surreal to become the face of a brand that has been a part of my life for so long. It’s truly a ‘Yes to Fresh’ moment for me.”
The star of the campaign is the Mentos Rainbow Roll, which offers a burst of fruity flavors in one single roll, making it the perfect snack to brighten up any dull moment. The colorful ad perfectly encapsulates the spirit of Mentos—a brand that invites everyone to say ‘Yes to Fresh’ and make every day more exciting.
With this new campaign, Mentos has successfully connected with a younger audience, showing that even the simplest moments can be made fun and refreshing with just one Mentos. The ‘Yes to Fresh’ campaign encourages everyone to embrace the unexpected joy that a little refreshment can bring.
