Kartik Aaryan Joins Disney+ Hotstar in #ItnaSabFreeKa Collaboration

Disney+ Hotstar has joined forces with Bollywood actor Kartik Aaryan for an advertising campaign that highlights the platform's "free on mobile" access to the ICC Men’s Cricket World Cup 2023.

The ad film takes a humorous and lighthearted approach to the relationship between the star and his fans. In his characteristic style, Kartik Aaryan engages with his fans, only to discover that his spotlight has been stolen by Disney+ Hotstar and its offering of free content for the ICC Men’s Cricket World Cup 2023.

Sidharth Shakdher, Head of Marketing at Disney+ Hotstar India, expressed his enthusiasm for the collaboration, stating, “We are delighted to collaborate with Kartik Aaryan for the ICC Men’s Cricket World Cup 2023 campaign for Disney+ Hotstar. His energy resonates with the spirit of the game, and together, we aim to elevate the cricket-watching experience for viewers across India. With this campaign, we want to reach our users in every nook and corner of India and provide them with first-class access to sports and entertainment.”

Kartik Aaryan, speaking about the partnership, shared his sentiments, saying, “ICC Men’s Cricket World Cup is more than just a game for me, it’s an emotion for me and I believe for everyone globally. I am excited to be associated with Disney+ Hotstar to celebrate ICC Men’s Cricket World Cup 2023, and there’s more - Disney+ Hotstar is offering first-class free entertainment, making it a double celebration for all of us.”

This collaboration between Disney+ Hotstar and Kartik Aaryan aims to enhance the cricket-watching experience for audiences across India. It underscores the profound emotional connection that cricket holds for fans and the broader global community. Furthermore, it highlights Disney+ Hotstar's commitment to providing top-tier access to sports and entertainment, all while celebrating the excitement of the ICC Men’s Cricket World Cup 2023.