Ayushmann Khurrana Joins Hands with WAI WAI India as Brand Ambassador

In an exciting development, CG Corp Global's FMCG subsidiary, CG Foods, the proud parent of the iconic noodle brand WAI WAI, has proudly announced its partnership with the talented actor Ayushmann Khurrana as the brand's new ambassador. This strategic alliance, built on the foundation of the theme "WAI WAI Wala Taste," intends to pay homage to the unique flavors, irresistible taste, and exquisite seasoning that have captivated the hearts of WAI WAI enthusiasts for generations.

In a statement, Ayushmann Khurrana expressed his enthusiasm about this collaboration, saying, "I am thrilled to be associated with a youth-centric brand like WAI WAI. What truly sets it apart is its vibrant and diverse product range. From a delectable assortment of exotic noodles, catering to every palate, region, and preference, the brand truly lives up to its reputation."

Varun Chaudhary, the Managing Director of CG Foods & CG Corp Global India, emphasized the importance of this partnership, stating, "Teaming up with Ayushmann Khurrana was a top priority for me, and I am elated that our collaboration has come to fruition so swiftly. This partnership arrives at a crucial juncture as my vision for the brand extends beyond just exponential sales growth. It encompasses forging profound connections with WAI WAI enthusiasts nationwide. India is a pivotal market for us, and I am committed to ensuring that WAI WAI secures a leadership position, firmly rooted in the hearts of Indian consumers."

WAI WAI's strategic shift aims to forge stronger bonds with the younger generation, encompassing teenagers, young adults, and working professionals. As the exclusive producer of pre-seasoned noodles, also known as Brown Noodles, WAI WAI is poised to disrupt the market landscape.

Furthermore, the brand is gearing up to introduce an exciting new line of 2X Spicy noodles, branded as 'Dynamite.' With the recent appointment of Ayushmann Khurrana as the face of the brand, WAI WAI is poised to launch an extensive marketing campaign, set to strike a chord with today's youth. This development signifies a bold step towards redefining the instant noodle experience for a new generation of consumers.