Kareena Kapoor Becomes the New Face of Emcer Tiles Brand

Emcer, a leading brand in the ceramic industry, has appointed Bollywood actress Kareena Kapoor as its new brand ambassador. This move is part of Emcer's strategy to strengthen its presence in the market and appeal to a wider audience. Known for its commitment to quality, innovation, and design, Emcer has built a solid reputation over three decades of delivering premium ceramic solutions. With the addition of Kareena Kapoor, the brand aims to align itself with elegance and luxury, further reinforcing its status as a premium lifestyle choice.

To mark the collaboration, Emcer has launched a new brand proposition, #NotJustTiles, which emphasizes that the brand is not just about ceramic tiles but offers a complete solution for home design and decor. The campaign is set to showcase Emcer as a brand that blends functionality, design, and innovation, transforming spaces into works of art. The campaign will be rolled out across Cinema, OTT, Digital, and OOH platforms in phases, ensuring widespread visibility and engagement with a variety of audiences.

Kareena Kapoor, known for her grace and timeless appeal, fits perfectly with the Emcer brand, which embodies elegance, style, and luxury. Gautam Patel, Managing Director of Emcer Tiles, expressed his excitement about the partnership, stating, “Emcer embodies innovation, quality, and elegance, making Kareena Kapoor the perfect ambassador for the brand. Her elegance, grace, and timeless appeal align perfectly with our brand ethos.” He further mentioned that the partnership would help elevate Emcer’s position as a symbol of luxury, design excellence, and modern living, with the backing of Infra.Market’s technological expertise.

In her statement, Kareena Kapoor shared her enthusiasm for the collaboration, saying, “I am excited to partner with Emcer, a brand that reflects my appreciation for elegance, style, and sophisticated design. Their vision of transforming spaces into both beautiful and functional works of art is something I truly admire, and I look forward to contributing to their journey.”

Emcer’s new campaign is set to capture the attention of homeowners and design enthusiasts, emphasizing that the brand offers much more than just tiles. The #NotJustTiles campaign reflects Emcer's evolving approach to home decor, showcasing its premium and functional products that help create stylish, modern living spaces. As the campaign rolls out across various platforms, Emcer looks forward to expanding its reach and reinforcing its reputation as a luxury lifestyle brand.

The collaboration with Kareena Kapoor is expected to boost Emcer’s visibility and connect with a larger audience. The brand's association with such a prominent and beloved celebrity will undoubtedly make a significant impact on its brand perception, further positioning Emcer as a top choice for those seeking elegance and luxury in their home interiors.