Varun Dhawan Dances for KFC’s Epic Savers Launch

Varun Dhawan’s Dance Goes Viral for KFC’s Epic Savers Deal

Bollywood star Varun Dhawan has once again set social media abuzz, but this time, it’s not for a film or a music video. In a clever twist, Varun’s latest viral dance video turned out to be a teaser for KFC India’s big menu launch—the new Epic Savers Deal1. The campaign, which quickly captured the attention of fans and foodies alike, shows how brands are using celebrity power and catchy moves to make fast food irresistible.

The Hook Step That Hooked the Nation

It all started when Varun Dhawan posted a dance video on his social media accounts. The energetic routine, packed with his signature hook steps, immediately sparked speculation. Was it a hint at a new movie? A music video? Fans and followers speculated wildly, sharing and commenting in droves. But the real surprise came when KFC revealed that the dance was actually part of their latest campaign to launch the Epic Savers Deal.

KFC’s Epic Savers Deal: Crunch and Value

So, what’s the big deal? KFC’s Epic Savers Deal is designed for those who crave both flavour and value. For just Rs. 299, customers get a generous combo of 7 Boneless Chicken Strips and 2 pieces of Hot & Crispy Chicken—a total of 9 pieces. The offer is available for dine-in only at KFC’s 1300+ outlets across India, making it a tempting choice for anyone looking to indulge without breaking the bank.

This move is aimed squarely at value-conscious customers, especially young people and families who want to enjoy their favourite chicken treats at an affordable price. By offering both boneless strips and classic crispy pieces, KFC is catering to a wide range of tastes and preferences.

Celebrity Power Meets Fast Food

Varun Dhawan’s involvement is more than just a marketing gimmick. With his massive fan base and high engagement on social media, Varun brings instant attention and credibility to the campaign. His dance video not only created buzz but also drove curiosity and excitement about the new menu offering.

KFC’s strategy taps into the growing trend of using celebrities to create viral moments that translate into real-world footfall. By leveraging Varun’s popularity, the brand ensures that its message reaches millions, both online and offline.

Driving Footfall and Fun

The Epic Savers Deal is available exclusively for dine-in customers, encouraging people to visit KFC outlets and enjoy the full experience. With over 1300 restaurants across India, KFC is hoping to see packed tables and happy faces, all thanks to the irresistible combination of great taste, value, and a bit of Bollywood flair.

Social Media Buzz and Brand Engagement

The campaign’s success highlights how brands are blending entertainment with advertising. Varun’s dance video, initially shrouded in mystery, became a talking point across social media platforms. Meme pages, food bloggers, and even casual fans joined the conversation, sharing their own versions of the dance and tagging KFC for a chance to be featured.

This approach not only boosts brand engagement but also creates a sense of community among fans and food lovers. It’s a win-win: KFC gets more footfall, and customers get to be part of a fun, interactive campaign.

The Bigger Picture: Value Deals in a Competitive Market

With the fast-food market in India becoming increasingly competitive, brands are constantly looking for new ways to stand out. Value deals like the Epic Savers combo, combined with creative celebrity-led campaigns, are proving to be a winning formula. They appeal to both the wallet and the taste buds, ensuring that customers keep coming back for more.