Brands Celebrate Children’s Day with Creative Campaigns for Kids’ Welfare
Celebrate Children’s Day with campaigns that support kids’ health, safety, and development, as brands rally to make a meaningful impact across India.
Deepanjali
On November 14, Children’s Day is celebrated across India to commemorate the birth anniversary of Pandit Jawaharlal Nehru and honor his belief in nurturing young minds. This day brings attention to the importance of children in society and highlights the need to protect their rights and provide them with quality education. This year, a host of brands are joining the celebrations with engaging and socially aware campaigns that cater to kids’ needs and well-being. From promoting healthy snacks to advocating for child safety, these brands are rallying to support causes that benefit young ones across India.
Slurrp Farm & Zepto
Leading the way in child nutrition, Slurrp Farm has partnered with Zepto, the quick-commerce platform, for a Children’s Day campaign that combines technology and nutrition. Their interactive #DigTwistSlurrp campaign creates a fun in-app experience where a “Yummy!” sound effect is triggered every time a Slurrp Farm product is added to the cart. The campaign encourages healthy snacking for kids, aligning with Slurrp Farm’s mission of promoting nutritious eating from an early age.
Gritzo
Taking a personalized approach to kids’ nutrition, Gritzo, part of HealthKart, has launched its Nahi Chalega campaign. This campaign challenges traditional perspectives on children’s health drinks and offers customized nutrition drinks based on age, gender, and health goals. With this initiative, Gritzo aims to help parents choose nutritional options that are tailored to their children’s unique needs.
HDFC Bank
HDFC Bank continues its CSR initiative, Parivartan, with the #LittleSmilesBigDreams campaign. In honor of Children’s Day, this campaign highlights success stories of students in schools supported by HDFC’s Parivartan initiative. The campaign also marks 10 years of the Parivartan program, which has brought smiles to countless young faces as part of HDFC’s “10 Years, 10 Crore Smiles” celebration.
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The Moms Co.
Adding a dash of humor, The Moms Co. launched a campaign where children act as “Parent Reviewers.” In a playful video, kids offer honest feedback on their parents’ cooking skills, screen time, and more, providing a hilarious look at parenting from children’s eyes. The ad brings laughter while subtly promoting The Moms Co.’s range of family-friendly products.
EatSure taps into nostalgia by including classic 90s candies with every order, exclusively available in Tier-1 cities. Their campaign brings back treats like Mango Bite, Melody, and Jelly, creating a memorable experience for parents and kids alike. With over 10,000 candy envelopes set for distribution, EatSure is bringing a taste of the past to today’s families.
CARS24
Highlighting child safety, CARS24 launched its Take A BackSeat campaign, which stresses the importance of child car seats. This powerful message aims to raise awareness among parents about how a child’s life is priceless, encouraging them to prioritize car safety for their little ones.
Motilal Oswal AMC
Promoting financial planning, Motilal Oswal AMC shared a relatable Children’s Day film focused on SIPs (Systematic Investment Plans) for children’s future education. In the video, a father confidently discusses educational options with his daughter but realizes the need for proper financial planning when faced with rising costs.
Cloudnine
Celebrating the mother-doctor bond, Cloudnine launched an emotional campaign that highlights the trust that mothers place in their doctors. Many mothers even name their children after their doctors, underscoring Cloudnine’s commitment to care and trust in maternal healthcare.
CITTA
In a bold move, CITTA has launched a “Fairness Test” campaign, a thought-provoking tool that addresses societal biases by urging parents to abandon unrealistic beauty standards based on skin tone. The campaign challenges the notion of fairness as a measure of beauty, advocating for positive body image for children.
