Myntra Now’s Quirky Ad: Beauty Crimes, Fast Fixes

Myntra has just raised the bar for fashion and beauty delivery with its latest Myntra Now (M-Now) campaign—a campaign that’s making waves for its humor, relatability, and lightning-fast promise. Starring popular digital creators Sakshi Shivdasani and Ayesha Kanga, the new ad film brings a playful twist to the everyday beauty emergency, showing just how far some of us will go to look our best—even if it means getting “arrested” for it.

Arrested for Ordering Beauty Too Fast

The ad opens with a scene straight out of a crime drama: Sakshi and Ayesha, all glammed up, are being “booked” at a police station. Their crime? Ordering beauty products too quickly. Posing for mugshots while holding placards like seasoned outlaws, the duo’s only real offense is using Myntra Now’s 30-minute beauty delivery service to get glam in a flash. The tongue-in-cheek setup, combined with bold visuals and a fashion-forward tone, has struck a chord with Gen Z and internet culture enthusiasts alike.

Humor, Sass, and Viral Chemistry

What makes this campaign stand out is its blend of sass and speed. Sakshi and Ayesha’s chemistry shines through, with their iconic styling and confident poses turning a beauty emergency into a viral moment. The ad’s quirky storytelling and dramatic visuals have quickly caught the internet’s attention, with reels and memes inspired by the campaign popping up across social media platforms.

The campaign taps perfectly into the urgency of last-minute glam—think sudden party invitations, unexpected date nights, or even a makeup mishap before a big event. M-Now’s promise to deliver beauty essentials to your doorstep in just 30 minutes positions Myntra as more than just a fashion destination; it’s a reliable lifesaver for beauty on demand.

Relatable Emergencies, Real Solutions

The campaign isn’t just about laughs. It cleverly highlights real-life situations where fashion and beauty fixes are needed ASAP. Whether it’s a sudden meeting, a surprise event, or a “bare face” panic before a mugshot (as in the ad), Myntra Now steps in to save the day. With a vast selection of 90,000+ trend-first products from over 600 brands, M-Now ensures that no fashion or beauty crisis is too urgent to handle.

Gen Z Appeal and Creative Storytelling

Sakshi Shivdasani and Ayesha Kanga are favorites among Gen Z for their authentic, relatable content. Their ability to capture the humor and chaos of everyday life makes them the perfect fit for the campaign’s playful take on beauty emergencies. The campaign’s creative direction, led by DDB Mudra, leans into internet culture, meme-worthy moments, and the thrill of instant gratification.

Abhishek Gour, Senior Director of Marketing at Myntra, summed it up: “This new campaign blends humor with our promise of speed and style, positioning M-Now as the go-to for looking great—anytime, anywhere, without any compromises”

More Than Just an Ad—A New Way to Shop

With M-Now, Myntra is redefining what it means to shop for fashion and beauty online. Available in Bengaluru, Delhi-NCR, and Mumbai, the service brings trend-first fashion, beauty, accessories, and home products to your door in as little as 30 minutes.The campaign’s success shows that today’s shoppers want more than just variety—they want speed, reliability, and a little bit of fun.

Myntra Now’s latest campaign is a breath of fresh air in the world of beauty and fashion advertising. By turning beauty emergencies into a hilarious crime drama, the brand has shown that looking good can be fast, fun, and fabulously easy. With Sakshi Shivdasani and Ayesha Kanga leading the charge, Myntra Now is set to become the go-to solution for every beauty and fashion fix—no matter how urgent.