ITC Engage begins a promotion for a new line of deodorants with Shubman Gill
This generation of high performers is known for working hard to achieve their goals. They are naturally driven to always excel and accomplish more. This information has been used by ITC Engage to build a new marketing campaign for their Engage Intense line of deodorants. Shubman Gill, the new brand ambassador for Engage Intense, embodies this generation's intensity of hard effort, from grit to glory.
"As the brand ambassador for Engage Intense, Shubman Gill puts the focus on his rigorous training and competitiveness. The film, which Vijay Sawant conceptualized and created, showcases the rigor, dedication, and enthusiasm of Men who aspire to become the achievers of future. Through this intensely visual tale, Shubman, the brand ambassador, reveals his own path of commitment, faith, and positivity. In a release, the business stated that Engage Intense "complements this journey of young India.
It is inspiring to see the shifting attitudes about success and achievement, says Sameer Satpathy, Divisional Chief Executive, Personal Care Business, ITC Limited. Many young people are more eager to take chances, follow their passions, and fulfill their dreams, even if it means working really hard and overcoming uncertainty. Engage Intense honors this progression of the zeal for performance. Engage Intense honors the power of performance via Shubman Gill both literally and in terms of the product promise.
I have a great deal of respect for success that has been earned, says Shubman Gill, a brand ambassador for Engage Intense. Although I think hard effort and talent are interconnected, I also think hard work frequently takes precedence. Performance is crucial, thus being ready to perform at your best always requires a lot of effort, perseverance, and determination. I'm excited to work with Engage to highlight this intensity that enables peak performance. I firmly believe, "Utna intense game, jitni intense taiyaari!"