Inside Edge

Lakshmi Narayanan B joins CEAT as Chief Marketing Officer

Lakshmi Narayanan B joins CEAT as Chief Marketing Officer

Lakshmi Narayanan B will spearhead the marketing initiatives of the company across...

Mahendra Singh Dhoni roped in as brand ambassador for Navi.

Mahendra Singh Dhoni roped in as brand ambassador for Navi.

MS Dhoni will be the face of Navi’s branding initiatives

Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Kapoor will appear in the brand's multimedia campaign spanning digital, OTT, OOH,...

Mahendra Singh Dhoni named as the new brand ambassador for Fire-Boltt

Mahendra Singh Dhoni named as the new brand ambassador...

Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...

Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories

Skechers ropes in Kriti Sanon as new brand ambassador for...

Sanon will be the face of the fashion and lifestyle categories for the brand and...

Meta India head Ajit Mohan resigned to join rival Snap

Meta India head Ajit Mohan resigned to join rival Snap

According to sources, Ajit Mohan, the head of Meta in India, has resigned and agreed...

BYJU's named Lionel Messi as its global brand ambassador

BYJU's named Lionel Messi as its global brand ambassador

The edtech behemoth Byju's was named the FIFA World Cup 2022 Qatar's official sponsor...

WhatsApp officially launches its new Communities feature

WhatsApp officially launches its new Communities feature

WhatsApp Communities, a new feature that offers more structured discussion groups...

Days after CCI ruling, Google pauses enforcement of in-app billing policy in India

Days after CCI ruling, Google pauses enforcement of in-app...

After receiving a fine from the CCI for its Play Store policies, Google has decided...

Insuretech firm Probus Insurance Broker signs Hrithik Roshan as the Brand Ambassador

Insuretech firm Probus Insurance Broker signs Hrithik Roshan...

Roshan will appear in an integrated marketing campaign, which will include a TV...

Cetaphil signed Kareena Kapoor Khan as the first brand ambassador for their baby portfolio

Cetaphil signed Kareena Kapoor Khan as the first brand...

According to Cetaphil, Kareena will be seen advertising the brand and baby care...

Google Bets Big On Audio Advertising For Brands To Engage With Users.

Google Bets Big On Audio Advertising For Brands To Engage...

This week, Google launched Audio Advertisements to engage with users listening on...

Netflix rolled out Profile-Transfer Feature — Making It Easier for Password moocher to create their own paid accounts.

Netflix rolled out Profile-Transfer Feature — Making It...

Netflix announced on Monday that it would begin taking action in response to a crackdown...

Bira 91 acquires retail bar chain The Beer Cafe in all-stock deal

Bira 91 acquires retail bar chain The Beer Cafe in all-stock...

Bira 91 will acquire a retail presence through The Beer Cafe's 33 outlets, and the...