BTS V is Cartier's new brand ambassador

The wild, untamable animal panther is Cartier's iconic animal, and now K-pop sensation BTS V aka Kim Taehyung has been named as the French luxury jeweller and watchmaker brand's latest brand ambassador and the face of their Panthère de Cartier campaign for sharing "the same creative spirit and magnetic gaze as the panther." Since its first debut in 1914, the panther's symbolism and elegance have reigned over Founder Louis-François Cartier's creation, and V's most sensual images demonstrate how its fascination resonates on people who wear it.

Taking to his social media account, the 27-year-old released a series of smokin' sexy photos that sent the Internet into a frenzy and had fans or BTS ARMY drooling. Taehyung can be seen in the photos, which include some behind-the-scenes photographs, wearing a shirtless red pantsuit and pulling it off with his blonde hairstyle in a bold and dashing style that only he can.

The South Korean actor accessorized his appearance with a sculptural diamond ring, a tête-à-tête panther bracelet, the Révélation d'une Panthère watch, and a Panthère de Cartier necklace, which costs $26,700 USD and is constructed of white gold, diamonds, onyx, and emeralds. The Cartier Panther Necklace 18k Yellow Gold sold out in minutes on the premium brand's website when it was reported that Kim Taehyung had been their brand ambassador and had been photographed wearing it in recent viral photos.

Only a few white gold pieces remain, and the Cartier website crashed shortly after the news of Taehyung's ambassadorship became public. "When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V," said D'Arnaud Carrez, Senior Vice President Chief MKG Officer. He has the appearance and character strength. A personality whose decisions are influenced by creativity as a dancer, musician, or art lover, with his own style and elegance."

While the singer is also a brand ambassador for the French luxury fashion company Celine, V now joins Jisoo of Blackpink, Chinese star Gong Li, and Got7's Jackson Wang as Cartier ambassadors.