Industry

Prime Video joins forces with the Office of the Chief Scientific Advisor to help start-ups

Prime Video joins forces with the Office of the Chief Scientific...

Mission Start Ab will feature ten early-stage grassroots entrepreneurs with a focus...

In fiscal year 2022-23, VIP Industries' advertising expenses would increase by 216%

In fiscal year 2022-23, VIP Industries' advertising expenses...

The company's promotional expenses for this fiscal year were Rs 112.51 crore, up...

Tata Motors showcases Altroz iCNG on the luggage conveyor belt at Mumbai's T1 Airport

Tata Motors showcases Altroz iCNG on the luggage conveyor...

Platinum Outdoor is in charge of the outdoor campaign

Meta announces Twitter competitor 'Threads'

Meta announces Twitter competitor 'Threads'

The new software is eerily similar to Twitter, but it supports longer updates.

Meta's Twitter competitor 'Threads' is expected to launch on Thursday

Meta's Twitter competitor 'Threads' is expected to launch...

Users' Instagram profiles will be linked to the platform.

Why does Samsonite collaborate with personalities like Virat Kohli?

Why does Samsonite collaborate with personalities like...

Samsonite South Asia Executive Director Anushree Tainwala discusses the company's...

Unverified Twitter users can only access 600 tweets every day, according to Elon Musk

Unverified Twitter users can only access 600 tweets every...

According to the Twitter owner, the change is intended to combat "extreme levels...

Today, there are more ways to reach clients, but the situation is more complex: WPP's Mark Read

Today, there are more ways to reach clients, but the situation...

Read spoke to a news outlet at Cannes Lions 2023 about where ad budgets are headed...

IAS releases ad measurement tools for Facebook and Instagram Reels

IAS releases ad measurement tools for Facebook and Instagram...

For Meta's Reels video feed inventory, IAS will now provide viewability and invalid...

We are striving for a circular economy and long-term sustainability: Apollo Tyres' Vikram Garga

We are striving for a circular economy and long-term sustainability:...

Garga, Group Head, Marketing - APMEA, spoke extensively at the Pitch CMO Summit...

ASCI issues guidelines to counteract misleading advertising

ASCI issues guidelines to counteract misleading advertising

Forms a multi-stakeholder task team with DoCA to investigate these concerns

Influencer marketing cannot be ignored: Arjun Ranga, Pure Agarbathi Cycle

Influencer marketing cannot be ignored: Arjun Ranga, Pure...

Ranga, Managing Partner at N Ranga Rao & Sons Pvt Ltd, the company behind Cycle...

'Account-based marketing delivers maximum brand growth.

'Account-based marketing delivers maximum brand growth.

Lara Brownlow, LinkedIn's Head of Channel Sales APAC, and Gil Burgmans, Senior Partnerships...

Meta is now verified in India

Meta is now verified in India

According to rumors, the subscription costs ₹699 a month on iOS and Android3

Twitter ad sales are down 59%, falling short of sales estimates

Twitter ad sales are down 59%, falling short of sales estimates

An international outlet obtained internal records that revealed Twitter's ad income...