For the IPL, Star Sports has partnered with Airtel Digital TV and Tata Play.

Star Sports has established a partnership with Airtel Digital TV and Tata Play to improve the Tata IPL experience for its subscribers. Star Sports, in collaboration with the main DTH providers, has introduced enhanced Dolby 'Atmos' experience and additional features that will alter the Tata IPL experience on linear television. The extra features are available for free to Tata IPL Star Sports subscribers on Airtel Digital TV and Tata Play. This year's Tata IPL began on March 31st.

"We are excited to collaborate with Airtel Digital TV and Tata Play to provide innovative technical benefits to users." "We believe the new features will provide fans with an unrivaled viewing experience," said Gurjeev Singh Kapoor, Disney Star's Head of Distribution and International. "The Tata IPL is best enjoyed with friends and family, and these innovations will change the way fans watch and enjoy Tata IPL matches on linear television."

"Our partnership with Star Sports underscores our commitment to providing our clients with an unrivaled watching experience." This collaboration will strengthen our long-standing relationship with Star Sports and improve the viewing experience for countless Tata IPL fans across India," said Shashwat Sharma, Director - Consumer Business and CEO DTH, Bharti Airtel.

"Tata IPL is more than just a cricket league; it is perhaps India's largest sports entertainment event," said Pallavi Puri, Chief Commercial and Content Officer, Tata Play, adding, "At Tata Play, we have always strived to leverage technology to curate the best viewing experience for our subscribers." Our partnership with Star Sports is a step in the right way as we strive to improve the IPL viewing experience."

Airtel Digital TV and Tata Play include extra feeds such as Quick Highlights, Critical Moments, and Statistical Feeds that can be accessed by pressing a button on the remote. Quick Highlights displays updated clips every few overs, whereas Key Moments displays snippets varying in length from 1 to 3 minutes. The Stats Feed, produced by ESPN Cricinfo, provides spectators with access to statistical data to keep them engaged during the contest. The new capabilities are available on all Airtel Digital TV and Tata Play SD and HD set-top boxes, and they are free for all Star Sports subscribers.