Industry

The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

Makes a case for third-party ad verification solutions that make sure advertisers'...

Electrolux appoints Omnicom Media Group for integrated media duties

Electrolux appoints Omnicom Media Group for integrated...

The integrated media campaign for Electrolux will be led by Omnicom Media Group...

BITS Pilani allows students a year off to start their own startups

BITS Pilani allows students a year off to start their own...

Students at BITS Pilani are given a year off to start startups. The Indian Institutes...

Mobile Media Company Ventes Avenues Enters Into Distribution Agreement With Adsquare

Mobile Media Company Ventes Avenues Enters Into Distribution...

Ventes Avenues officially announced a partnership with Adsquare. According to the...

Xiaomi Appoints Xapads Media As Core Agency Partner

Xiaomi Appoints Xapads Media As Core Agency Partner

As its Core Agency Partner, Xiaomi appoints the Adtech platform Xapads Media. Through...

Elon Musk Takes Control of Twitter, Fires CEO Parag Agrawal, Other Top Executives

Elon Musk Takes Control of Twitter, Fires CEO Parag Agrawal,...

Elon Musk took control of Twitter and sacked Chief Executive Officer Parag Agrawal,...

Dabur to acquire 51% stake in Badshah Masala for Rs 587.5 crore

Dabur to acquire 51% stake in Badshah Masala for Rs 587.5...

According to Dabur, the acquisition was in accordance with its strategic aim to...

Value-fashion retailer V-Mart to acquires Online Marketplace LimeRoad

Value-fashion retailer V-Mart to acquires Online Marketplace...

With A M Marketplaces (LimeRoad) and a few other parties, the company has entered...

LinkedIn launches B2B the next generation of sales navigator, deep sales platform

LinkedIn launches B2B the next generation of sales navigator,...

LinkedIn Sales Solutions is launching a B2B deep sales platform that will enable...