Pilgrim names Yami Gautam as the face of its hair care line.

Actress Yami Gautam will represent Pilgrim's hair care line as its brand ambassador. Pilgrim is a D2C personal care company. The company revealed the collaboration via a TV commercial and the hashtag #PilgrimNeDhoondNikaale.

"Pilgrim's campaign with Yami Gautam aims to underline its unshakable promise to provide the most effective answers for consumers' personal care needs. As a company devoted to being toxin-free. The brand wants to "further amplify the power of concern-oriented personal care with this partnership," according to the firm.

In the #PilgrimNeDhoondNikale campaign film, Yami is questioned by inquisitive Korean locals about the secrets to her long, luscious hair. In a deft turn of events, Yami reveals that Pilgrim, not her, is the one who has found these secrets. She then shares the secret—the Korean Hair Growth Serum—with the astonished locals. The hair care tips are sourced from Jeju Island in South Korea by the personal care company.

Yami Gautam expressed excitement about her partnership with Pilgrim, stating, "Pilgrim haircare products are the reason behind my fantastic hair days and we all know how essential that is. Pilgrim haircare solutions are effective because they have been carefully created with the best all-natural and scientifically proven components available. I am happy to be affiliated with Pilgrim because I was so excited to share these haircare tips with everyone.

"Pilgrim is on an upward curve, continuously gaining consumer trust with our highly effective products made with world ingredients," said Anurag Kedia, Co-Founder & CEO of Pilgrim. Yami is the ideal candidate for us since she shares our values and believes in the power of concern-focused personal care products. As we continue on our growth path in 2023 and beyond, our partnership with Yami represents an exciting new chapter for us.

"Our core brand philosophy at Pilgrim is about being deeply consumer-centric, and we are passionate about discovering the best ingredients from around the world to offer the best to the Indian consumer," said Konark Gaur, Chief Marketing and Commercial Officer of Pilgrim. That distinguishes us from competing brands. We are eager to spread our message across a variety of conventional and digital platforms since we believe it will position us as the top haircare option for millennials and Generation Z in India.