Vega Becomes Official Hair Styling Partner for RCB Eves in WPL 2023

Vega, a popular brand in personal care appliances (PCA) and beauty care accessories (BCA), has announced a strategic partnership with the Royal Challengers Bangalore (RCB) women’s cricket team for the upcoming Women’s Premier League (WPL) 2023. Vega is set to become the official hair styling partner for RCB Eves during the tournament.

As part of the partnership, Vega's logo will be displayed on the lead trousers of RCB’s Jersey during all matches. According to AZ Research, Vega has been recognized as the top brand in India's Hair Styler Appliance category, earning the title of "No. 1 Hair Styler Appliance Brand.” The brand has also been recognized as the “Most Recalled Brand” and “Most Owned Brand” in the Hair Styler Appliance sub-category with the “Most Satisfied Users”. Vega has been a leading player in Hair Brushes and Hair Combs for over two decades and offers a wide range of products in men’s PCA categories, featuring easy-to-use, innovative, and travel-friendly grooming and styling products.

According to Ms. Eiti Singhal, Vega's Chief Marketing Officer, their “partnership with RCB will allow them to promote their mutual commitment to empowering female cricketers and motivating others to pursue their dreams with determination and fervor. This collaboration is particularly unique as it is the first platform of its kind for women to play with such boldness at an unparalleled level. Vega has become synonymous with women, being India's No.1 Hair Styling Appliance Brand and already delighting millions of fans with our products. And this collaboration will springboard our endeavor towards commitment, self-focus, and self-love for all.”

According to Mr. Rajesh Menon, the Head and Vice President of Royal Challengers Bangalore, the team is delighted to collaborate with Vega, a brand that has a significant presence in the WPL's target market. He expressed the team's goal of establishing and reinforcing the partnership for the long run.

With over 600 products catering to men, women, and children, Vega provides a comprehensive range of personal care and beauty accessories. The products include hair straighteners, hair dryers, hair curlers, hair stylers, face care products, men’s trimmers, groomers, hair brushes, hand-made combs, bath accessories, makeup brushes, sponges, puffs, pedicure, and manicure tools, among others. The brand is dedicated to helping millions unleash the best of what they are by empowering them.

Vega’s partnership with RCB Eves is a significant step towards promoting women’s cricket and empowering women to pursue their passion for the sport. The Women’s Premier League 2023 is set to be an exciting tournament, and with Vega's innovative and easy-to-use grooming products, the RCB Eves will be in for effortless styling both on and off the pitch.

In conclusion, the partnership between Vega and RCB Eves is expected to make a significant impact in promoting women’s cricket and empowering women in the sport. Vega’s wide range of innovative and travel-friendly grooming and styling products will be an asset for the RCB Eves during the upcoming Women’s Premier League 2022.