Industry
D2C Brands Transition: Embracing TV+Print for Effective...
Experts suggest traditional media's wide reach is vital for building brand awareness...
PhonePe Launches Indus Appstore to Challenge Google Play...
Walmart's PhonePe introduces Indus Appstore in India, challenging Google Play. Offering...
Amazon Dives into Affordable Fashion with Launch of Amazon...
Amazon Bazaar is onboarding sellers to list unbranded fashion and lifestyle products,...
Sony Pictures Stream now available on Prime Video Channels...
Prime Video joins forces with Sony Pictures Television (SPT), a division of Sony...
Sora, OpenAI's text-to-video generator, transforms words...
Introducing Sora: OpenAI's latest text-to-video generator revealed on Thursday....
Nike to cut over 1,600 jobs in strategic restructuring...
As part of a strategic plan, sneaker giant Nike is set to lay off employees, aiming...
Love Beyond Limits: Brands Get Creative with Valentine's...
Brands embraced the love bug, pushing creative boundaries in this year's Valentine's...
Digital CAC rises: Strategies for D2C brands in challenging...
Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...
Valentine's Day: Brands adore influencers for romantic...
Brands are drawn to couple influencers for their authenticity, relatability, and...
Nvidia surpasses Amazon in market value, hitting $1.78...
Nvidia momentarily claims the fourth spot among the most valuable US-listed companies,...
NBA, WNBA, Dream11 extend partnership, enhancing fantasy...
NBA, WNBA, and Dream11 extend their partnership, allowing Indian fans to engage...
AI aids copywriters, enhancing their work, not replacing...
Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...
AI aids copywriters, enhancing their work, not replacing...
Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...
Times OOH Secures Exclusive 7-Year Advertising Contract...
Times OOH has gained advertising rights inside and outside Chandigarh International...
Fever FM unveils updated brand identity, enhancing its...
Fever FM undertakes a brand overhaul, aiming to transform into a youth-centric content...
Disney, Viacom18 deal expected to conclude in February
The latest reports suggest that Disney is set to finalize a significant deal by...
