Industry
Brand safety: A major concern for marketers in advertising...
Industry experts describe the challenging task brands face in preserving their reputation...
Gaming industry hit Rs 16,428 cr in FY23, per EY
The 'New Frontiers' report projects India's online gaming industry to achieve Rs....
Indian Television Witnesses Remarkable Surge in Viewership,...
TV consumption among younger audiences, aged 15-21 and 22-30, surged by 7.1% and...
Telegram's potential as a marketing tool excites modern-day...
Telegram's expanding user base, active community engagement, diverse content, bot-driven...
Spotify to lay off 17% of global employees in downsizing
CEO Daniel Ek pledged support for affected employees, offering severance, PTO, healthcare...
Porsche India seeks agency partners in recent LinkedIn...
The carmaker invites agencies to oversee, track, and optimize varied digital campaigns...
Jio Cinema Introduces New IPL Metric: Concurrent Cumulative...
Industry experts remain uncertain if the shift will affect advertising, lacking...
Radio Mirchi 98.3 launches 'Seedhi Jalebiyan' in a grand...
RJs Megha and Dnyaneshwari delve into their new show, discussing the evolving creative...
Inkspell Media hosts India Content Leadership Awards in...
Inkspell Media's Grand Event: India Content Leadership Awards, Ad World Showdown,...
Brands' Excessive Push Notifications: Crossing Limits in...
Push Notification Strategy: Finding the Sweet Spot Between Value and Overwhelm to...
Auto Industry Accelerates as Festive Season Boosts Sales...
Estimates Show 1.138 Million Passenger Vehicles—Including Cars, Sedans, and SUVs—Sold...
Sam Altman returns to lead OpenAI with Microsoft's backing
Following internal turbulence, Sam Altman resurfaces as OpenAI's CEO, marking a...
Pre-Diwali Shopping Drives 4.4% Surge in Festive FMCG Sales
During the festive season, dairy, home care, confectionery, and gifting boxes emerged...
Elon Musk's Tesla Nears Pact with Indian Government, January...
India reportedly nearing a deal with Tesla to import cars and establish a factory...
Brands Encourage Team India: Move On From Heartbreak
Brands Urge Team India to Overcome Heartbreak, Embrace Moving Forward, Post Cricket...
Dentalkart Partners with Baldus for Innovative Dental Solutions
Dentalkart Forges Alliance with Germany's Baldus Sedation Systems, Unveiling Cutting-edge...
