Jubilant Food Partners Coca-Cola, Ending PepsiCo Beverage Partnership Era

Indian quick-service restaurant (QSR) leader Jubilant Food Ltd (JFL) has entered a memorandum of understanding (MoU) with Coca-Cola to purchase and promote its sparkling beverages and other products.

This partnership marks a significant shift in JFL’s beverage strategy, ending its association with PepsiCo, which began in 2018. The decision aligns with Jubilant Bhartia Group’s recent acquisition of a 40% stake in Hindustan Coca-Cola Beverages, Coca-Cola’s India-based bottling arm, in a Rs 10,000 crore deal.

Under the MoU, JFL will source Coca-Cola’s beverage portfolio through authorized bottlers and engage in marketing activities to enhance the brand’s reach across its vast QSR network.

JFL’s Expanding Global Presence

JFL currently operates 3,130 stores across six countries: India, Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia. Its portfolio includes global brands like Domino’s Pizza, Popeyes, and Dunkin’, alongside homegrown ventures such as Hong's Kitchen (Indo-Chinese cuisine) and COFFY (a café chain in Turkey).

Strategic Implications of the Coca-Cola Partnership

The collaboration with Coca-Cola signifies a strategic expansion in JFL’s beverage offerings, ensuring greater synergy across its international restaurant network. This move positions JFL to leverage Coca-Cola’s global brand value while diversifying its product portfolio to cater to evolving consumer preferences.