Industry
Apple Dominates Global Brand Value: Check the Complete...
Visual Capitalist's report unveils the cumulative value of the globe's top 100 brands...
Adapting to the Appetite: Zomato and Swiggy Revolutionize...
As users actively engage, platforms become key spaces for advertisers. Experts note...
Indian FMCG sector is better than the rest of the world
Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...
WWE's "Raw" Shifts to Streaming Era with Historic Netflix...
WWE's ongoing agreement with NBCUniversal ensures "Raw" airs on the USA Network...
Sony Terminates Merger Deal with Zee Entertainment Enterprises...
Sony officially terminates Zee-Sony merger, citing 'non-compliance with terms.'...
2024 sees a surge in gaming as brands flock to arenas
In 2024, gaming surges with more players, non-endemic brands, and eSports becoming...
Google initiates mass layoffs, impacting its advertising...
Google implements strategic restructuring, resulting in around 1,000 job cuts across...
Sun Stellar collaborates with DRDO-DIHAR for Ladakh solar...
The Solar Space Heating Project launches with an initial investment of approximately...
Amazon plans layoffs, impacting hundreds in Prime Video,...
The company states layoffs are essential to prioritize long-term investments, ensuring...
Print Advertising Resurges in the Digital Age with Creative...
Tata AIG's reverse copy and Cadbury's 200th-anniversary ad showcase brands' love...
Apple's 'The Greatest' ad wins Emmy for Outstanding Commercial...
Crafted by Apple's in-house team, directed by Kim Gehrig of Somesuch, the award-winning...
2024's trends: Hyper-personalization, niche focus, and...
Forecasts by diverse industry experts anticipate the imminent evolution of the marketing...
Hindustan Unilever, a major FMCG, hit with Rs 447 crore
Hindustan Unilever grapples with Rs 447.5 crore GST demands and penalties from five...
Is Amazon Prime Poised to Revolutionize India's Sports...
Dr. Annurag Batra, BW Business World's Chairman, examines Amazon's partnership with...
2023: Digital advertising's substantial growth redefines...
2023 witnessed a 50% surge in Digital Ad impressions, doubling since 2021, showcasing...
Amazon Prime Video adopts ad-supported model following...
Amazon Prime Video's initial ad-supported model targets the US, UK, and Germany...
