Industry
MS Dhoni: More Than Cricket’s Captain Cool
MS Dhoni’s legacy goes beyond cricket—explore his brand power, off-field ventures,...
Elon Musk Bans Hashtags in X Ads for Cleaner Look
Elon Musk bans hashtags in X ads, urging brands to rethink engagement as platform...
Adda52’s ‘Game On’ Rebrand Signals New Era for Poker
Adda52 unveils ‘Game On’ rebrand, celebrating skill and strategy in poker while...
Seoul Urges Temu, AliExpress to Pull Unsafe Kids’ Products
Seoul asks Temu and AliExpress to halt sales of children’s products found with hazardous...
Delhi HC Cracks Down on Fake Volvo Buses
Delhi High Court stops copycat Volvo buses, protecting the iconic brand’s trademark...
Mark Read’s WPP Legacy: Stability Amid Rapid Change
Mark Read’s WPP tenure brought stability and transformation, preparing the agency...
Influencers Redefine Aspirational Housing: Selling Lifestyles,...
Influencers drive aspirational housing trends, selling lifestyles and dreams—not...
Karnataka Upholds Bike Taxi Ban: Ola, Uber, Rapido Halt...
Karnataka High Court upholds bike taxi ban, forcing Ola, Uber, Rapido to pause services...
Starbucks India Denies Dolly Chaiwala Brand Ambassador...
Starbucks India clarifies it has no partnership with Dolly Chaiwala, debunking viral...
AI Reads Emotions: The New Frontier for Brands
New AI tools help brands measure real consumer emotions for sharper, unbiased marketing...
Warner Bros. Discovery Splits: Streaming and Cable Part...
Warner Bros. Discovery to split into two companies, separating streaming from cable...
Travel Ad Spend Soars: Digital Dominates in 2024
Travel ad spend jumps 28% in 2024, with digital ads grabbing 78% share, fueled by...
Connected TV: The Future of Advertising in India
Connected TV blends TV’s reach with digital targeting, revolutionizing advertising...
Cannes Lions: Chasing the Creative Rush Again
Cannes Lions inspires agencies and Gen Z to create bold, award-winning campaigns...
MSys Technologies Rebrands as Aziro for AI Future
MSys Technologies becomes Aziro, focusing on AI-driven innovation and digital transformation...
Alia Bhatt Shines in L’Oréal Paris Gloss Campaign
Alia Bhatt stars in L’Oréal Paris Casting Crème Gloss campaign, celebrating glossy...
