Tata Play Launches Ad-Free Tamil Entertainment Service Featuring Popular Star Vijay Shows

Tata Play has expanded its value-added services portfolio with the launch of Tata Play Tamil TV, an ad-free entertainment service that features a curated selection of popular Tamil television shows from Star Vijay.

The service provides a mix of family dramas, reality programmes and mythological content, available 24x7 and caters to viewers across age groups and a dedicated destination for Tamil entertainment enthusiasts.

The launch comes at a time when Tamil Nadu remains one of India's strongest regional entertainment markets, driven by high television penetration and sustained demand for General Entertainment Content (GEC). The new service aims to address the limited availability of several iconic Tamil television shows by bringing them together on a single platform in an uninterrupted, ad-free format, Tata Play said.

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Tamil Classics Return:

Speaking about the launch, Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “Tamil television has given audiences some of the most memorable stories and characters in Indian entertainment. Over the years, fans have had limited avenues to revisit these beloved shows in one place. With Tata Play Tamil TV, we are offering viewers an ad-free destination to reconnect with iconic content while recreating the joy of shared family viewing. The service reflects our continued focus on curating meaningful and differentiated entertainment experiences for our subscribers.”

The service offers fiction, non-fiction and mythology in a mixed range. The offering includes popular family dramas such as Raja Rani, Saravanan Meenatchi, Eeramana Rojave, Chinnathambi and Mounaragam. Kalakka Povathu Yaaru Seasons 5 and 6 are some of the comedy shows in the entertainment slate.

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The mythological section is anchored by one of the most iconic television epics of India, Mahabharatham. The series, which was a landmark success in Hindi television, will now also be available in Tamil, allowing audiences to enjoy the story in their preferred language.

Commenting on the partnership, a JioStar spokesperson said, “We are thrilled to partner with Tata Play to bring back some of our most loved and iconic Tamil shows for audiences. These timeless shows have created deep emotional connections across generations, and their return offers viewers an opportunity to relive cherished memories while introducing these classics to a new generation. This offering provides families a chance to come together and enjoy great storytelling as a shared experience.”

Designed as a family-focused entertainment service, Tata Play Tamil TV aims to create a shared viewing experience by offering content that appeals to different tastes and age groups within the household.

The service will be available from June 23, 2026, on Tata Play Service Number #1509 at a subscription price of ₹2 per day