Maybelline New York, Spotify India Launch ‘MAYBE IT’S MY STAGE’
Maybelline New York and Spotify India have launched ‘MAYBE IT’S MY STAGE’, a new cultural IP that brings together makeup, music and self-expression through an immersive experience.
SociapaHQ
Maybelline New York has collaborated with Spotify India for the launch of ‘MAYBE IT’S MY STAGE’ - a new cultural intellectual property (IP) that marries makeup and music through an immersive experience of self-expression.
The collaboration is about uniting two powerful forms of personal expression- beauty and music- and creating a platform that celebrates individuality, confidence and creativity. The idea was brought to life with an exclusive show featuring the acclaimed artist Nikhita Gandhi, whose creative journey and authentic self-expression resonates with the values championed by the brand.
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Culture and Creativity:
A celebration at the intersection of makeup and music, the event brought together makeup enthusiasts, music lovers as well as creators and members of the media for an evening of culture, creativity and community. The initiative capitalises on the power of music to cut across the linguistic and cultural diversity of India, making it the ideal setting for the experience.
“We’re looking to go beyond makeup with the collaboration, creating shared experiences that promote individuality, confidence and authentic self-expression,” Maybelline New York said in the statement.
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Alongside the musical performances, attendees experienced some of the brand’s key product innovations, including the Super Stay Lumi Matte Foundation, Super Stay Matte Ink Liquid Lipstick and Sky High Mascara. The products were showcased as beauty solutions designed to keep pace with India’s dynamic climate and fast-moving lifestyles.
At the core of ‘MAYBE IT’S MY STAGE’ is the belief that everyone deserves a platform to express who they are. By blending beauty, music and community into a single immersive experience, Maybelline New York seeks to strengthen cultural connections while celebrating creativity and self-expression.
